India's No. 1 Spice Brand delivers the
freshest spices in the shortest possible
time by expanding its market reach.
India's No. 1 Spice Brand delivers
the freshest spices in the shortest
possible time by expanding its
market reach.
India's No. 1 Spice Brand delivers the freshest spices in the shortest possible time by expanding its market reach.
Everest story
Everest Spices is an Indian manufacturer, distributor, and exporter of ground spices and spice mixtures under the brand name Everest.
The Hurdle
Among several business challenges faced by Everest, integrating an extensive range of secondary schemes in a digital format was the biggest of all. They were earlier engaged with another SFAÂ player, but with the current SFA Platform business issues remain unresolved owing to the complexity of Everest’s size and structure. With a large sales team size of 1500+, Everest was also battling with serious visibility issues of their vast outlet coverage and SKU penetration across outlets. The concern for the Sales Head compounded with the fact that their field force was still following manual DSRs for the huge number of outlets that they covered.
How FieldAssist Transformed Sales and Distribution to Drive Growth Across India
A success story of trust, hypercare, and robust digital solutions.
Lotus Herbals Glows Up its
Retail Business With An
Integrated Tech Platform
How FieldAssist Transformed Sales and Distribution to Drive Growth Across India
A success story of trust, hypercare, and robust digital solutions.
About Everest Masale
Everest Masale, one of India’s most iconic and trusted spice brands, has been delighting Indian households for decades with its superior quality and taste. With an expansive product portfolio and an extensive network of distributors, Everest is a market leader.
However, scaling operations efficiently while maintaining excellence across regions posed significant challenges. Their reliance on manual processes for managing sales and distribution needed a transformation.
In 2017, Everest partnered with FieldAssist to digitize its sales processes, validate secondary sales, and improve distributor management. What began as a collaboration quickly turned into a relationship of trust, innovation, and results.
The Challenge
Before adopting FieldAssist, Everest faced multiple operational bottlenecks.
The Solution - FieldAssist's Digital Transformation Journey
- Everest began their journey with FieldAssist’s SFA solution in 2017, which streamlined their day-to-day sales operations and enhanced sales reps efficiency in the market.
- FieldAssist’s Grid UI was a critical enabler, which allowed sales reps to easily manage Everest’s large SKU portfolio and place orders efficiently.
- Initial success was seen in West India, where manual operations transitioned into a structured digital workflow, boosting productivity.
Transforming Everest Masale’s Operations Across India
Everest Masale partnered with FieldAssist to implement a robust Distribution Management System (DMS) across India, transforming operations region by region. The rollout spanned New Delhi, East India, West India, and South India, ensuring uniformity in processes, improved visibility, and enhanced distributor engagement.
Key Features and Impact
FieldAssist delivered several critical features that drove measurable impact for Everest –
Results Delivered
Conclusion: Aachi Masala’s Growth with FieldAssist
From manual inefficiencies to a fully digitized sales and distribution process, Everest Masale’s journey with FieldAssist showcases the power of trust, hypercare, and innovative solutions.
With 1000+ distributors onboarded, streamlined processes, and optimized scheme management, Everest is now well on its way to achieving its ambitious targets.
By replacing legacy systems and adopting a robust DMS, Everest has not only scaled operations but also unlocked new growth opportunities across India.
Customers Speak
FieldAssist has truly been a game-changer for us. Our team feels more empowered now, with real-time data at their fingertips and simplified processes that save us so much time. What we appreciate the most is how easy it has been to reach even the remotest corners of the country, ensuring we never miss a beat. It's not just about numbers; it's about creating a smoother workflow that keeps everyone - from our distributors to our sales reps - happy and motivated.
