From a humble beginning in 1967, the Cello Group has emerged as a large conglomerate, with the brand Cello strongly entrenched as the numero uno in household consumer products.
Today Cello Group’s vision is to be India’s most preferred household brand with innovative & aesthetically superior products at affordable prices.
As the frontline sales of Cello Group did not have any prior experience on automation, there was a lot of resistance from them to adopt a salesforce automation tool and track everything on a mobile app.
Download the story to know how Cello achieved 279% growth in the Total Number of Outlets between Oct 22-Mar 23 with FieldAssist.
279% growth in Total Number of Outlets between Oct 22-Mar 23
>50% increase in outlet coverage using Beat-o-meter
52% boost in Unique Productive Calls
23% improvement in Average Retailing Time
279% growth in Total Number of Outlets between Oct 22-Mar 23
>50% increase in outlet coverage using Beat-o-meter
52% boost in Unique Productive Calls
23% improvement in Average Retailing Time
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