Business Transformation in FMCG

Consider the challenges faced by the FMCG industry today:

• 600+ new competitors enter the space annually
• Just 20% secure shelf space
• 8 out of 10 new launches fail

The traditional dominance of established MNCs is being encroached by smaller companies, and vice versa. No matter which end of the market you’re in, you cannot afford the slightest slack.

On top of all this, macro headwinds hindering FMCG growth are being exacerbated:

• Ballooning consumer choices and fickle brand loyalties
• Rapid expansion of organized retail and rising rural demand
• Unpredictable regulatory environment
• Data privacy and security issues

Throwing money at the problem is not enough. Merely investing in technology is not enough. And being content with legacy solutions like SFA and DMS is certainly not enough

Enter FieldAssist Intelligence Suite or FAi: A people-first, business-led approach to digital transformation and market leadership backed by ground-breaking, enterprise-ready AI/ML technology. An approach that starts with the business, identifies problems, leverages technology, and delivers actionable insights for achieving business results. A unique approach to FMCG strategy and business transformation.

What makes FAi unique

• Business-led and human-centric: Persona-based solutions with nuanced CPG understanding and committed workforce engagement, based on an empathetic understanding of your unique business problems and organizational culture.
• Holistic change management with minimal disruptions: Disruptive without being disturbing. Simple and practical to implement and use. Operational excellence without operational roadblocks.
  
• Incremental and progressive: Calibrated and steady. Each iteration automatically adapts itself to market changes.
• Highest Enterprise-grade Security: Global security best practices, world-class data encryption standards, role-based access control, and more.

FAi is already delivering business results across the CPG industry, and helping brands cement their leadership in the FMCG market: