The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
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Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More
Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Second Reason Why Salesman Surrenders is Hidden in Expense Reconciliation
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More
It seems we can't find what you're looking for.
Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More
Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Second Reason Why Salesman Surrenders is Hidden in Expense Reconciliation
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More
It seems we can't find what you're looking for.