Do you know why some businesses always meet their sales targets while others struggle to keep up in the market? The secret lies in planning. Sales volume planning is like preparing for a cricket match. You need to have the … Read More
Author: Gitanjali
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Why Rethinking Technology is the Key to RTM Success in SEA
Introduction The FMCG industry in Southeast Asia is at the cusp of a digital revolution. While technology has become a critical enabler of building an agile RTM strategies, its potential often remains untapped due to fragmented systems, complex interfaces, and … Read More
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The Current State of Tech Adoption in SEA’s CPG Industry
Introduction Southeast Asia’s FMCG sector is undergoing rapid digital transformation. With its diverse markets and expansive distribution networks, the region presents unique challenges for brands striving to execute effective Route-to-Market (RTM) strategies. While CPG industry technology adoption in SEA is … Read More
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Territory Optimization with FieldAssist: Traveling less, selling more
Ask any sales person what part of their daily activities take the most time, and 100% of them will give the same answer: travelling. This is particularly true for large markets like India. Scale the problem to India’s large surface … Read More
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Everything We Released in 2024
A Year of Game Changing Innovations 2024 has been a transformative year for FieldAssist, defined by growth, innovation, and a relentless focus. From groundbreaking new features to design upgrades, we worked tirelessly to bring you tools that help brands scale … Read More
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Cue Cards: Empowering Sales Reps with Smart, Real-Time Insights
In the competitive world of FMCG and CPG sales, every interaction counts. Field reps are the front line of sales, responsible for closing deals and maintaining relationships with retailers. Sales reps have a limited window to make an impression, understand … Read More
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Territory Optimization: Needs, Benefits, and Strategies
Scale is often considered a good problem to have. Larger markets generate more profits. The benefits of conquering a large market can far outweigh the costs. Yet, for truly large countries like India, which today has the single largest population … Read More
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How Barcode Scanning in Distributor Management Systems Benefits Apparel and Footwear Companies
For apparel companies, managing inventory and distribution efficiently is key to maintaining smooth operations and meeting consumer demand. When these companies implement FieldAssist’s Distributor Management System (DMS) with barcode scanning, they unlock several operational advantages that can directly impact their … Read More
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The Future of CPG – straight from the Titans of Industry
Key takeaways from a recent event of Industry leaders organized by FieldAssist The changing face of FMCG FMCG as we know is going through a flux of change. Things are moving a little too fast for the Fast-Moving Consumer Goods … Read More
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7 Features To Look For In A SFA App or SFA Software
Every salesperson wants something to help him do his work better, whether it is in covering the outlets, getting orders from the retailer etc. Salesmen are naturally aggressive and intrinsically motivated to hustle, chasing business targets and finding new ways … Read More
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How to Achieve Accurate Sales Volume Planning in 2025?
Do you know why some businesses always meet their sales targets while others struggle to keep up in the market? The secret lies in planning. Sales volume planning is like preparing for a cricket match. You need to have the … Read More

Why Rethinking Technology is the Key to RTM Success in SEA
Introduction The FMCG industry in Southeast Asia is at the cusp of a digital revolution. While technology has become a critical enabler of building an agile RTM strategies, its potential often remains untapped due to fragmented systems, complex interfaces, and … Read More

The Current State of Tech Adoption in SEA’s CPG Industry
Introduction Southeast Asia’s FMCG sector is undergoing rapid digital transformation. With its diverse markets and expansive distribution networks, the region presents unique challenges for brands striving to execute effective Route-to-Market (RTM) strategies. While CPG industry technology adoption in SEA is … Read More

Territory Optimization with FieldAssist: Traveling less, selling more
Ask any sales person what part of their daily activities take the most time, and 100% of them will give the same answer: travelling. This is particularly true for large markets like India. Scale the problem to India’s large surface … Read More

Everything We Released in 2024
A Year of Game Changing Innovations 2024 has been a transformative year for FieldAssist, defined by growth, innovation, and a relentless focus. From groundbreaking new features to design upgrades, we worked tirelessly to bring you tools that help brands scale … Read More

Cue Cards: Empowering Sales Reps with Smart, Real-Time Insights
In the competitive world of FMCG and CPG sales, every interaction counts. Field reps are the front line of sales, responsible for closing deals and maintaining relationships with retailers. Sales reps have a limited window to make an impression, understand … Read More

Territory Optimization: Needs, Benefits, and Strategies
Scale is often considered a good problem to have. Larger markets generate more profits. The benefits of conquering a large market can far outweigh the costs. Yet, for truly large countries like India, which today has the single largest population … Read More

How Barcode Scanning in Distributor Management Systems Benefits Apparel and Footwear Companies
For apparel companies, managing inventory and distribution efficiently is key to maintaining smooth operations and meeting consumer demand. When these companies implement FieldAssist’s Distributor Management System (DMS) with barcode scanning, they unlock several operational advantages that can directly impact their … Read More

The Future of CPG – straight from the Titans of Industry
Key takeaways from a recent event of Industry leaders organized by FieldAssist The changing face of FMCG FMCG as we know is going through a flux of change. Things are moving a little too fast for the Fast-Moving Consumer Goods … Read More

7 Features To Look For In A SFA App or SFA Software
Every salesperson wants something to help him do his work better, whether it is in covering the outlets, getting orders from the retailer etc. Salesmen are naturally aggressive and intrinsically motivated to hustle, chasing business targets and finding new ways … Read More