In India, celebrating festivals and happy occasions can never be complete without buying new things,
Author: Rashmi Kapse
Why Mobile Sales Force Automation is Key to Your Business Strategy?
Recent Posts
- The ROI of Route Optimization: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
- From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
- CPG Leaders Are Rethinking Analytics—And Acting Faster
- Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
- Cosmetic Distribution Reality Check & How DMS Flips the Game?

Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right.

How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established

FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same

Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving

Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than

Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The

Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new

5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my

Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital
Recent Posts
- The ROI of Route Optimization: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
- From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
- CPG Leaders Are Rethinking Analytics—And Acting Faster
- Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
- Cosmetic Distribution Reality Check & How DMS Flips the Game?

Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things,

Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right.

How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established

FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same

Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving

Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than

Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The

Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new

5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my

Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital