For every founder or a CEO of a startup in FMCG Industry or a relatively
Author: Rashmi Kapse
Why Mobile Sales Force Automation is Key to Your Business Strategy?

Why Salesman Surrenders | High Expectations and Zero Engagement
The first question a majority of us ask while looking for a field salesman is

How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my

9 Easy Ways A Small FMCG Business Can Win Big With SFA
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past

Why Rural Sales Is The Gold Dust That Mesmerizes The CPG Industry?
Ever been on a long road trip? For me, the best part of the journey

The Agony of Shivraj over Delayed Sales Data
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh

Some FMCG brands disappeared because they didn’t do this one thing
If you are a Founder/CEO or a Sales Head of a CPG company you already

Make your Merchandising reliable and smarter with FieldAssist Modern Trade Arsenal
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’

In Talks With Experts Mr. Kartik Raina – The Man Behind the First Juice Brand of India and much more!
An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for

Life of an MIS Coordinator in an FMCG Company
Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that

Stakes, Mergers & Acquisitions that are Disrupting the Indian FMCG Industry
For every founder or a CEO of a startup in FMCG Industry or a relatively

Why Salesman Surrenders | High Expectations and Zero Engagement
The first question a majority of us ask while looking for a field salesman is

How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my

9 Easy Ways A Small FMCG Business Can Win Big With SFA
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past

Why Rural Sales Is The Gold Dust That Mesmerizes The CPG Industry?
Ever been on a long road trip? For me, the best part of the journey

The Agony of Shivraj over Delayed Sales Data
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh

Some FMCG brands disappeared because they didn’t do this one thing
If you are a Founder/CEO or a Sales Head of a CPG company you already

Make your Merchandising reliable and smarter with FieldAssist Modern Trade Arsenal
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’

In Talks With Experts Mr. Kartik Raina – The Man Behind the First Juice Brand of India and much more!
An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for

Life of an MIS Coordinator in an FMCG Company
Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that