Every rep gets the same 8 to 9 hours, but the brands winning today are the ones giving those hours back to selling. That’s the frustration most CPG and FMCG businesses quietly live with i.e., reps spending more time updating … Read More
Author: Field Assist
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From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
The African FMCG market is racing ahead, expected to reach nearly $95.2 billion by 2033. You already know the demand is exploding, but here is the real question: what is stopping you from fully tapping this market? McKinsey highlights that … Read More
Distribution Management System Explained: 2025 DMS Guide for RTM Success
Do you know that the Global Distribution Management System (DMS) market size is projected to reach USD 12.46 billion by 2033 with a CAGR of 7.4% from 2026 to 2033? No wonder DMS adoption is widely driven by real-time tracking, … Read More
GST Reforms 2025: Why Compliance is Only Half the Story
The Government of India’s latest GST reform, effective 23rd September 2025, mandates that savings from revised tax slabs must directly benefit end consumers. For CPG and FMCG brands, this means recalibrating pricing strategies—whether by reducing MRPs, offering additional grammage, or … Read More
What Is Route Optimization Software: A Guide for CPG Brands
Route Optimization Software, also known as Route Planning Software, is an automated system that enables salespeople to select the most efficient route to navigate the market, with the goal of covering the maximum number of retail outlets within a planned … Read More
Perfect Store Made Easy: With AI, Focus on What Matters
In-store execution has become the true battleground for CPG brands. While marketing strategies and product innovation drive interest, it’s the final mile – the shelf, that seals the deal. Yet, for many businesses, the perfect store strategy remains more aspiration … Read More
Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
Africa is not just rising – it’s retailing. By 2030, the continent will house over 1.7 billion people with a consumer spend exceeding $2.5 trillion, according to the Brookings Institution. The FMCG industry is expanding in step, with urban hubs … Read More
How Van Sales in Rural Markets Can Evolve with AI?
When it comes to penetrating the rural markets of India, the van sales model has always been the backbone of supply chain management. But here’s the real question: What’s the future of van sales with AI technology? Can AI change … Read More
Route Optimization with AI: Best Practices & 2025 Tech Trends
In a world where consumer demand fluctuates by the hour, route optimization is no longer just about reaching outlets faster, it’s more about enabling precision at every mile. According to Mordor Intelligence, the global route optimization software market is projected … Read More
CPG Leaders Are Rethinking Analytics—And Acting Faster
What if your biggest execution problems weren’t because of poor sales performance, but poor sales visibility? We know that data is everywhere, but actionable insight remains rare. The disconnect between what happens on the ground and what gets reported to … Read More
It seems we can't find what you're looking for.
Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
Every rep gets the same 8 to 9 hours, but the brands winning today are the ones giving those hours back to selling. That’s the frustration most CPG and FMCG businesses quietly live with i.e., reps spending more time updating … Read More
From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
The African FMCG market is racing ahead, expected to reach nearly $95.2 billion by 2033. You already know the demand is exploding, but here is the real question: what is stopping you from fully tapping this market? McKinsey highlights that … Read More
Distribution Management System Explained: 2025 DMS Guide for RTM Success
Do you know that the Global Distribution Management System (DMS) market size is projected to reach USD 12.46 billion by 2033 with a CAGR of 7.4% from 2026 to 2033? No wonder DMS adoption is widely driven by real-time tracking, … Read More
GST Reforms 2025: Why Compliance is Only Half the Story
The Government of India’s latest GST reform, effective 23rd September 2025, mandates that savings from revised tax slabs must directly benefit end consumers. For CPG and FMCG brands, this means recalibrating pricing strategies—whether by reducing MRPs, offering additional grammage, or … Read More
What Is Route Optimization Software: A Guide for CPG Brands
Route Optimization Software, also known as Route Planning Software, is an automated system that enables salespeople to select the most efficient route to navigate the market, with the goal of covering the maximum number of retail outlets within a planned … Read More
Perfect Store Made Easy: With AI, Focus on What Matters
In-store execution has become the true battleground for CPG brands. While marketing strategies and product innovation drive interest, it’s the final mile – the shelf, that seals the deal. Yet, for many businesses, the perfect store strategy remains more aspiration … Read More
Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
Africa is not just rising – it’s retailing. By 2030, the continent will house over 1.7 billion people with a consumer spend exceeding $2.5 trillion, according to the Brookings Institution. The FMCG industry is expanding in step, with urban hubs … Read More
How Van Sales in Rural Markets Can Evolve with AI?
When it comes to penetrating the rural markets of India, the van sales model has always been the backbone of supply chain management. But here’s the real question: What’s the future of van sales with AI technology? Can AI change … Read More
Route Optimization with AI: Best Practices & 2025 Tech Trends
In a world where consumer demand fluctuates by the hour, route optimization is no longer just about reaching outlets faster, it’s more about enabling precision at every mile. According to Mordor Intelligence, the global route optimization software market is projected … Read More
CPG Leaders Are Rethinking Analytics—And Acting Faster
What if your biggest execution problems weren’t because of poor sales performance, but poor sales visibility? We know that data is everywhere, but actionable insight remains rare. The disconnect between what happens on the ground and what gets reported to … Read More
It seems we can't find what you're looking for.