A Year of Game Changing Innovations
2024 has been a transformative year for FieldAssist, defined by growth, innovation, and a relentless focus. From groundbreaking new features to design upgrades, we worked tirelessly to bring you tools that help brands scale and streamline their strategy and operations.
This year, FieldAssist reached new heights with the introduction of the FAi Suite and the launch of our brand new UI platform, setting a benchmark in FMCG/CPG operations. These innovations are designed to address the challenges of FMCG/CPG businesses, combining advanced AI, analytics, and intuitive interfaces to deliver impactful solutions that elevate efficiency and decision making.
This year, we had 104 (!) releases in total. Whether you’re optimizing sales performance or strengthening distributor partnerships, every update this year was crafted with your success in mind.
Here’s a look back at the most exciting ones, month by month.
The FAi Suite – Intelligence and Action Redefined
The FAi Suite is a powerhouse of AI-driven tools designed to solve complex FMCG/CPG challenges. It empowers brands to optimize sales, streamline distribution, and unlock growth with actionable insights and automation.
Perfect Store Execution
Guides field teams with real-time insights to ensure compliance and improve store displays, stock levels, and merchandising quality. All these actions align with customized KPIs and brand goals.
🔗 Read more on Perfect Store execution
Range Selling
Provides reps with SKU-specific sales recommendations to boost product penetration. It helps sales teams focus on a strategic mix of SKUs, encourages upselling and cross-selling for a more comprehensive brand presence in every store boosting revenue and reducing gaps.
Territory Optimization
Ensures balanced sales rep workload by dividing territories for maximum efficiency. It uses AI to maximize sales rep coverage, minimize travel time, and reduce dormant stores and overlaps.
🔗 Read the importance of Terriroty Optimization in detail
Inventory Rotation
Automates stock movement to minimize wastage and maintain optimal shelf life. It offers actionable insights to ensure the right inventory at the right outlets, reducing dead stock.
Sales Volume Planning
AI-based predictive analytics to forecast demand at SKU, region, and outlet levels. It helps sales managers set realistic targets aligned with market trends, ensuring optimal inventory allocation and reducing stockouts or overstock scenarios.
Digital ASM
A virtual assistant for sales reps, it offers AI-powered real-time nudges to sales teams, ensuring no opportunity is missed. It helps track team performance and highlights areas needing attention.
Co-pilot
CPG Co-Pilot simplifies decision-making for managers with real-time insights by predicting exactly what matters for your business, powered by secure, enterprise-grade AI technologies. The managers get notified about critical sales metrics like missed targets, low stock, or underperforming routes, helping them address challenges immediately.
These features work seamlessly to deliver a unified, intelligent platform that anticipates needs, streamlines workflows, and delivers measurable business impact.
A New UI Platform Built for Growth
Our new UI platform isn’t just a design refresh – it’s a complete reimagination of how FMCG/CPG businesses can work smarter and faster. Its modern interface adapts to each user’s unique needs, whether for a field rep logging orders or a manager strategizing at the backend.
What’s New?
- Custom Dashboards: Tailor your workspace to track KPIs, sales goals, and metrics that matter most.
- Improved Navigation: Intuitive layouts reduce time spent searching for critical insights, enabling quicker actions.
- Personalized Views: Whether you’re a sales rep, manager, or distributor, the UI adapts to show only what’s relevant to you.
- Sales Rep Productivity, Reimagined: The updated UI makes it easy for reps to stay productive. One-tap access to daily routes, customer details, and tasks. A faster, cleaner interface for logging visits, orders, and notes.
This updated UI empowers users with faster, responsive workflows while ensuring flexibility for evolving business needs.
Key Feature Launches
Smart Sales Insights: From Information to Insight to Impact
With enhanced visualizations and AI-driven insights, managers can now focus on decision-making rather than number-crunching. They now get AI-powered suggestions based on field data, helping them focus on high-priority actions to boost sales and team productivity. It’s not just data – it’s insights that guide decisions and create real impact. The customizable dashboards allow you to track trends, identify gaps, and strategize, all from a single screen.
Expense Management Simplified
Handling sales expenses and claims has never been easier. Our new Expense Management System automates approval workflows, reduces delays, and ensures error-free submissions.
🔗 Read more about Expense Management
Enhanced FieldAssist DMS: Collaboration made simpler
Our Distribution Management System (DMS) got a major upgrade! Key updates include:
- Real-time stock visibility for distributors and brands
- Automated replenishment (ARS) to prevent stockouts
- 2-way Tally Integration
- Easy and diverse claim module
🔗 Read how 2-way Tally integration add value to distributor’s life
Smart Visual Merchandising with AI
We took visual merchandising to the next level with Image Recognition Technology, allowing teams to analyze shelf compliance, competition benchmarking and get precise product recommendations instantly. It helps automate the gap identification to improve brand visibility in stores.
Flexible Reporting for Every Business Goal
We launched the Custom Reports Builder, enabling businesses to generate reports tailored to their unique needs. Whether it’s tracking sales growth, analyzing distributor performance, or monitoring SKUs, the new platform adapts to your goals.
2024 was all about making your experience with FieldAssist faster, smarter, and more user-friendly. Our redesigned platform is more than just a UI refresh; it’s a toolkit for success, built to grow with your business and adapt to your changing goals, to handle the complexities of growing teams and territories, the platform is designed for scalability and flexibility, so you never outgrow it.
We’re thrilled with what we achieved, but we’re even more excited for what’s to come in 2025.
Here’s to empowering your teams and driving growth and an even bigger 2025 – together. Thank you for being part of the FieldAssist journey!
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