Mr. Satyaranjan, Sales
Head trusted us to
aggressively expand his
business across the length
and breadth of the country.
Mr. satyaranjan, sales head trusted
us to aggressively expand his business
across the length and breadth of the country.
Natureland Organics dials up retail growth by 100% with on-the-go field intelligence.
Mr. satyaranjan, sales head trusted us to aggressively expand his business across the length and breadth of the country.
Objectives
India’s growing D2C model operated brand Licious decided to enter the Kirana Retail route. But they didn’t know from where to start, how to expand, which products to sell etc. Kirana Retail was a completely different distribution environment- something that they had no experience in. FieldAssist helped them in instilling a sales force automation solution as a critical element towards their retail success.
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Impact
Data-powered Reviews
Satyaranjan’s team drives data-based reviews 3 times a day using the FA Analytics app to make real-time interventions wherever needed.
Staggering increase in Outlets & Sales
100% increase in the number of outlets as well as an on-field sales team in the last 6 months.
Sensational on-field performance
Over 200% increase in Total Calls and 140% improvement in Productive calls within 6 months.