In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Blogs
Inefficient Leads Management Ruining Your B2B Sale…
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decis…
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Part…
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary…
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the same supply chain till they reach the consumer. However, … Read More
Can a Staffing Partner Really Ace Both Retail Exec…
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!…
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran …
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventor…
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?…
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
Blogs
Why some CPG brands don’t break a sweat in the f…
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sale…
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decis…
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Part…
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary…
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the same supply chain till they reach the consumer. However, … Read More
Can a Staffing Partner Really Ace Both Retail Exec…
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!…
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran …
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventor…
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?…
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
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Blogs
Sales Automation – Driving Sales Force Productiv...
A McKinsey & Company article declares that “ Unlocking sales-force productivity is one of the surest ways to make a breakthrough on revenue growth, but this is easier said than done”. We agree, especially in the context of the recent … Read More
Looking for the Perfect DMS? Ask these 4 Simple Qu...
If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at … Read More
How far have you come? Retracing the exciting jour...
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps of SFA In the first version of its evolution, SFA got lapped up by retail-oriented … Read More
How can our contactless SFA help you at this time ...
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken...
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Digital Sales Makeover: How the Beauty and Wellnes...
I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not buying it, wondering, “What if it’s already sold out? … Read More
Is small getting BIG, with the right technology?...
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: Wha...
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager...
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
The Only Checklist You Need To Choose The Perfect ...
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing...
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | Fi...
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look...
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered F...
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using...
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Distribution Management System – How it Can ...
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
How on-Field Sales Intelligence can Empower FMCG F...
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Ret...
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
Sales Tracker vs Sales Automation Secrets for 2024...
In the era of Digital Economy – the need for a Sales Tracker has increased significantly. In fact, whenever we go meet customers or attend networking events or conferences, the one question that gets tossed up most of the time … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel...
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Sales Automation – Driving Sales Force Productiv...
A McKinsey & Company article declares that “ Unlocking sales-force productivity is one of the surest ways to make a breakthrough on revenue growth, but this is easier said than done”. We agree, especially in the context of the recent … Read More
Looking for the Perfect DMS? Ask these 4 Simple Qu...
If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at … Read More
How far have you come? Retracing the exciting jour...
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps of SFA In the first version of its evolution, SFA got lapped up by retail-oriented … Read More
How can our contactless SFA help you at this time ...
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken...
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Digital Sales Makeover: How the Beauty and Wellnes...
I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not buying it, wondering, “What if it’s already sold out? … Read More
Is small getting BIG, with the right technology?...
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: Wha...
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager...
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
The Only Checklist You Need To Choose The Perfect ...
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing...
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | Fi...
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look...
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered F...
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using...
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Distribution Management System – How it Can ...
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
How on-Field Sales Intelligence can Empower FMCG F...
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Ret...
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
Sales Tracker vs Sales Automation Secrets for 2024...
In the era of Digital Economy – the need for a Sales Tracker has increased significantly. In fact, whenever we go meet customers or attend networking events or conferences, the one question that gets tossed up most of the time … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel...
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More