‘Relationship experts’.That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially higher … Read More

Blogs
Recent Posts
- Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
- From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
- Distribution Management System Explained: 2025 DMS Guide for RTM Success
- GST Reforms 2025: Why Compliance is Only Half the Story
- What Is Route Optimization Software: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- CPG Leaders Are Rethinking Analytics—And Acting Faster

How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More

FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More

Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving for growth in today’s hyper-competitive landscape. While both are integral links in the sales value chain, the industry has seen a shift in how these … Read More

Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More

Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More

Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More

5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for an Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeen brand. For someone who loves snacking, I felt like a kid in … Read More

SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More

Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More

Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More

5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More

Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More

Second Reason Why Salesman Surrenders is Hidden in Expense Reconciliation
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More

Stakes, Mergers & Acquisitions that are Disrupting the Indian FMCG Industry
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the right space? Did I make the … Read More

Why Salesman Surrenders | High Expectations and Zero Engagement
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring success in sales. It is so common that there are … Read More

How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, it has to be Borosil. Since 1962 as India’s most trusted glassware brand, … Read More

9 Easy Ways A Small FMCG Business Can Win Big With SFA
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is loved in most parts of north India. Mr. Gupta has a national network of distributors … Read More

Why Rural Sales Is The Gold Dust That Mesmerizes The CPG Industry?
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally packed namkeen to munch with our hot chai. … Read More

The Agony of Shivraj over Delayed Sales Data
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every … Read More
Recent Posts
- Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
- From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
- Distribution Management System Explained: 2025 DMS Guide for RTM Success
- GST Reforms 2025: Why Compliance is Only Half the Story
- What Is Route Optimization Software: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- CPG Leaders Are Rethinking Analytics—And Acting Faster

Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’.That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially higher … Read More

How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More

FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More

Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving for growth in today’s hyper-competitive landscape. While both are integral links in the sales value chain, the industry has seen a shift in how these … Read More

Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More

Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More

Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More

5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for an Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeen brand. For someone who loves snacking, I felt like a kid in … Read More

SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More

Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More

Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More

5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More

Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More

Second Reason Why Salesman Surrenders is Hidden in Expense Reconciliation
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More

Stakes, Mergers & Acquisitions that are Disrupting the Indian FMCG Industry
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the right space? Did I make the … Read More

Why Salesman Surrenders | High Expectations and Zero Engagement
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring success in sales. It is so common that there are … Read More

How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, it has to be Borosil. Since 1962 as India’s most trusted glassware brand, … Read More

9 Easy Ways A Small FMCG Business Can Win Big With SFA
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is loved in most parts of north India. Mr. Gupta has a national network of distributors … Read More

Why Rural Sales Is The Gold Dust That Mesmerizes The CPG Industry?
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally packed namkeen to munch with our hot chai. … Read More

The Agony of Shivraj over Delayed Sales Data
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every … Read More