Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets in the world. Its household consumption has exceeded its GDP in recent years and … Read More
Blogs
How Technology-Driven Strategy can Spur Growth and Sales Force Productivity
Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, smaller cities exude a charm of their … Read More
Introducing FieldAssist Travel and Dearness Allowance
Shiva Kumar was very annoyed. This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and they had come grumbling to him. He totally empathized with their frustration. … Read More
Want To Crack The Kirana Trade ? We Got Your Back
One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred FMCG retail instead of slowing it down! What … Read More
Failures, Frustrations, Focus & Faith : The Journey of FieldAssist & its leaders
In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation in India, and how today, we are the ‘preferred technology partner’ for our customers. … Read More
Sales Automation – Driving Sales Force Productivity in Indian Retail
A McKinsey & Company article declares that “ Unlocking sales-force productivity is one of the surest ways to make a breakthrough on revenue growth, but this is easier said than done”. We agree, especially in the context of the recent … Read More
Looking for the Perfect DMS? Ask these 4 Simple Questions
If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at … Read More
How far have you come? Retracing the exciting journey of SFA
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps of SFA In the first version of its evolution, SFA got lapped up by retail-oriented … Read More
How can our contactless SFA help you at this time of the Pandemic?
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?
I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not buying it, wondering, “What if it’s already sold out? … Read More
Is small getting BIG, with the right technology?
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
The Only Checklist You Need To Choose The Perfect Sales Force Automation Tool
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Africa’s CPG Market Decoded: Challenges, Trends and the Road Ahead
Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets in the world. Its household consumption has exceeded its GDP in recent years and … Read More
How Technology-Driven Strategy can Spur Growth and Sales Force Productivity
Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, smaller cities exude a charm of their … Read More
Introducing FieldAssist Travel and Dearness Allowance
Shiva Kumar was very annoyed. This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and they had come grumbling to him. He totally empathized with their frustration. … Read More
Want To Crack The Kirana Trade ? We Got Your Back
One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred FMCG retail instead of slowing it down! What … Read More
Failures, Frustrations, Focus & Faith : The Journey of FieldAssist & its leaders
In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation in India, and how today, we are the ‘preferred technology partner’ for our customers. … Read More
Sales Automation – Driving Sales Force Productivity in Indian Retail
A McKinsey & Company article declares that “ Unlocking sales-force productivity is one of the surest ways to make a breakthrough on revenue growth, but this is easier said than done”. We agree, especially in the context of the recent … Read More
Looking for the Perfect DMS? Ask these 4 Simple Questions
If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at … Read More
How far have you come? Retracing the exciting journey of SFA
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps of SFA In the first version of its evolution, SFA got lapped up by retail-oriented … Read More
How can our contactless SFA help you at this time of the Pandemic?
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?
I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not buying it, wondering, “What if it’s already sold out? … Read More
Is small getting BIG, with the right technology?
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
The Only Checklist You Need To Choose The Perfect Sales Force Automation Tool
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More