SFA Vs CRMA lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting one … Read More
Blogs
Why is the Indian FMCG distributor disgruntled tod…
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being …
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customer…
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Second Reason Why Salesman Surrenders is Hidden in…
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More
Stakes, Mergers & Acquisitions that are Disru…
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the right space? Did I make the … Read More
Why Salesman Surrenders | High Expectations and Ze…
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring success in sales. It is so common that there are … Read More
How Borosil Is Raising The ‘Glass’ Bar with En…
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, it has to be Borosil. Since 1962 as India’s most trusted glassware brand, … Read More
9 Easy Ways A Small FMCG Business Can Win Big With…
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is loved in most parts of north India. Mr. Gupta has a national network of distributors … Read More
Why Rural Sales Is The Gold Dust That Mesmerizes T…
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally packed namkeen to munch with our hot chai. … Read More
Blogs
SFA vs CRM : Are They One And Same?…
SFA Vs CRMA lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting one … Read More
Why is the Indian FMCG distributor disgruntled tod…
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being …
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customer…
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Second Reason Why Salesman Surrenders is Hidden in…
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More
Stakes, Mergers & Acquisitions that are Disru…
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the right space? Did I make the … Read More
Why Salesman Surrenders | High Expectations and Ze…
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring success in sales. It is so common that there are … Read More
How Borosil Is Raising The ‘Glass’ Bar with En…
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, it has to be Borosil. Since 1962 as India’s most trusted glassware brand, … Read More
9 Easy Ways A Small FMCG Business Can Win Big With…
Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is loved in most parts of north India. Mr. Gupta has a national network of distributors … Read More
Why Rural Sales Is The Gold Dust That Mesmerizes T…
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally packed namkeen to munch with our hot chai. … Read More
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Blogs
Industry vs Covid -19: Discussing Common Problems,...
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covi...
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to...
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How Coronavirus will Impact the FMCG Sector of Ind...
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More
Impact and Addresal of Covid -19 on Consumer Goods...
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Work From Home During COVID -19 Lockdown...
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
Winning the Retail Game with Perfect Store Strateg...
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
How Retail Execution is Building Relationships wit...
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
Why “Secondary Sales” must Go Mobile & De...
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More
FMCG Sales: Right Way to Establish Right Disciplin...
“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey plan adherence. … Read More
The Great Market Discipline Story...
Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market … Read More
Retail Intelligence: Don’t Sit on the data, Act....
80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers, and operations. … Read More
Secondary Sales Process : Large companies vs Small...
“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&D are globally … Read More
The top 6 challenges in FMCG sales process: Solved...
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?...
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automation software fail … Read More
How to Motivate Your Field Sales Reps...
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force aut...
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s r...
Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to withdraw or deposit money. However, with the digitalised common … Read More
Do Distributors Still Resist a Distribution Manage...
I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticket exits and acquisitions. But deep down all this noise, coming from India’s hinterland … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Industry vs Covid -19: Discussing Common Problems,...
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covi...
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to...
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How Coronavirus will Impact the FMCG Sector of Ind...
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More
Impact and Addresal of Covid -19 on Consumer Goods...
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Work From Home During COVID -19 Lockdown...
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
Winning the Retail Game with Perfect Store Strateg...
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
How Retail Execution is Building Relationships wit...
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
Why “Secondary Sales” must Go Mobile & De...
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More
FMCG Sales: Right Way to Establish Right Disciplin...
“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey plan adherence. … Read More
The Great Market Discipline Story...
Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market … Read More
Retail Intelligence: Don’t Sit on the data, Act....
80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers, and operations. … Read More
Secondary Sales Process : Large companies vs Small...
“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&D are globally … Read More
The top 6 challenges in FMCG sales process: Solved...
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?...
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automation software fail … Read More
How to Motivate Your Field Sales Reps...
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force aut...
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s r...
Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to withdraw or deposit money. However, with the digitalised common … Read More
Do Distributors Still Resist a Distribution Manage...
I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticket exits and acquisitions. But deep down all this noise, coming from India’s hinterland … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More