Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
Blogs
5 Signs Your Sales Supply Chain is Broken
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?
I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not buying it, wondering, “What if it’s already sold out? … Read More
Is small getting BIG, with the right technology?
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Retail Business?Â
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How can our contactless SFA help you at this time of the Pandemic?
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?
I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not buying it, wondering, “What if it’s already sold out? … Read More
Is small getting BIG, with the right technology?
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Retail Business?Â
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More