The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
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Blogs
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How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
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How to Efficiently Manage Sales Territories in Retail Business?
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
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Sales Tracker vs Sales Automation Secrets for 2024: How to get the most out of it.
In the era of Digital Economy – the need for a Sales Tracker has increased significantly. In fact, whenever we go meet customers or attend networking events or conferences, the one question that gets tossed up most of the time … Read More

HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More

Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
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Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More

Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
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How Coronavirus will Impact the FMCG Sector of India?
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More

Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
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Work From Home During COVID -19 Lockdown
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
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Winning the Retail Game with Perfect Store Strategy
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
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How Retail Execution is Building Relationships with Consumers?
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
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Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More
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FMCG Sales: Right Way to Establish Right Discipline
“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey plan adherence. … Read More
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The Great Market Discipline Story
Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market … Read More
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Retail Intelligence: Don’t Sit on the data, Act.
80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers, and operations. … Read More
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Secondary Sales Process : Large companies vs Small companies
“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&D are globally … Read More
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The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
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How technology is revolutionizing field sales?
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automation software fail … Read More
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Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More

How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More

How to Efficiently Manage Sales Territories in Retail Business?
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo

Sales Tracker vs Sales Automation Secrets for 2024: How to get the most out of it.
In the era of Digital Economy – the need for a Sales Tracker has increased significantly. In fact, whenever we go meet customers or attend networking events or conferences, the one question that gets tossed up most of the time … Read More

HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More

Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More

Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More

Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More

How Coronavirus will Impact the FMCG Sector of India?
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More

Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More

Work From Home During COVID -19 Lockdown
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More

Winning the Retail Game with Perfect Store Strategy
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More

How Retail Execution is Building Relationships with Consumers?
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More

Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More

FMCG Sales: Right Way to Establish Right Discipline
“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey plan adherence. … Read More

The Great Market Discipline Story
Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market … Read More

Retail Intelligence: Don’t Sit on the data, Act.
80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers, and operations. … Read More

Secondary Sales Process : Large companies vs Small companies
“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&D are globally … Read More

The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More

How technology is revolutionizing field sales?
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automation software fail … Read More