The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
Blogs
Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Second Reason Why Salesman Surrenders is Hidden in Expense Reconciliation
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More
Stakes, Mergers & Acquisitions that are Disrupting the Indian FMCG Industry
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the right space? Did I make the … Read More
Why Salesman Surrenders | High Expectations and Zero Engagement
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring success in sales. It is so common that there are … Read More
How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, it has to be Borosil. Since 1962 as India’s most trusted glassware brand, … Read More
9 Easy Ways A Small FMCG Business Can Win Big With SFA
Meet Mr. Gupta, an experienced FMCG business owner who has been running his beverage brand Gulu across North India for over 15 years. With a strong distributor network and a hardworking sales team, he has built a solid market presence … Read More
Why Rural Sales Is The Gold Dust That Mesmerizes The CPG Industry?
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally packed namkeen to munch with our hot chai. … Read More
The Agony of Shivraj over Delayed Sales Data
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every … Read More
Some FMCG brands disappeared because they didn’t do this one thing
If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment right across all the stores. And if you happen to have a high number of … Read More
Make your Merchandising reliable and smarter with FieldAssist Modern Trade Arsenal
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’ to Sumer Mathur, her manager, to show her presence at the outlet location. She worked as a beauty advisor for a make-up brand and was … Read More
In Talks With Experts Mr. Kartik Raina – The Man Behind the First Juice Brand of India and much more!
An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for Mr. Kartik Raina, who then held the helm for various national and international corporate setups, such as SmithKline Beecham Consumer HealthCare (now GlaxoSmithKline Consumer HealthCare), … Read More
Life of an MIS Coordinator in an FMCG Company
Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed again, and the leadership team had again yelled at him for not presenting accurate data … Read More
Africa’s CPG Market Decoded: Challenges, Trends and the Road Ahead
Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets in the world. Its household consumption has exceeded its GDP in recent years and … Read More
How Technology-Driven Strategy can Spur Growth and Sales Force Productivity
Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, smaller cities exude a charm of their … Read More
Introducing FieldAssist Travel and Dearness Allowance
Shiva Kumar was very annoyed. This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and they had come grumbling to him. He totally empathized with their frustration. … Read More
Want To Crack The Kirana Trade ? We Got Your Back
One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred FMCG retail instead of slowing it down! What … Read More
Failures, Frustrations, Focus & Faith : The Journey of FieldAssist & its leaders
In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation in India, and how today, we are the ‘preferred technology partner’ for our customers. … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Second Reason Why Salesman Surrenders is Hidden in Expense Reconciliation
This is the second blog in our series Why Salesman Surrenders. One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, training and encouraging their salesmen. The innate motive therein is to ensure their salesmen … Read More
Stakes, Mergers & Acquisitions that are Disrupting the Indian FMCG Industry
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the right space? Did I make the … Read More
Why Salesman Surrenders | High Expectations and Zero Engagement
The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring success in sales. It is so common that there are … Read More
How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, it has to be Borosil. Since 1962 as India’s most trusted glassware brand, … Read More
9 Easy Ways A Small FMCG Business Can Win Big With SFA
Meet Mr. Gupta, an experienced FMCG business owner who has been running his beverage brand Gulu across North India for over 15 years. With a strong distributor network and a hardworking sales team, he has built a solid market presence … Read More
Why Rural Sales Is The Gold Dust That Mesmerizes The CPG Industry?
Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally packed namkeen to munch with our hot chai. … Read More
The Agony of Shivraj over Delayed Sales Data
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every … Read More
Some FMCG brands disappeared because they didn’t do this one thing
If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment right across all the stores. And if you happen to have a high number of … Read More
Make your Merchandising reliable and smarter with FieldAssist Modern Trade Arsenal
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’ to Sumer Mathur, her manager, to show her presence at the outlet location. She worked as a beauty advisor for a make-up brand and was … Read More
In Talks With Experts Mr. Kartik Raina – The Man Behind the First Juice Brand of India and much more!
An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for Mr. Kartik Raina, who then held the helm for various national and international corporate setups, such as SmithKline Beecham Consumer HealthCare (now GlaxoSmithKline Consumer HealthCare), … Read More
Life of an MIS Coordinator in an FMCG Company
Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed again, and the leadership team had again yelled at him for not presenting accurate data … Read More
Africa’s CPG Market Decoded: Challenges, Trends and the Road Ahead
Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets in the world. Its household consumption has exceeded its GDP in recent years and … Read More
How Technology-Driven Strategy can Spur Growth and Sales Force Productivity
Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, smaller cities exude a charm of their … Read More
Introducing FieldAssist Travel and Dearness Allowance
Shiva Kumar was very annoyed. This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and they had come grumbling to him. He totally empathized with their frustration. … Read More
Want To Crack The Kirana Trade ? We Got Your Back
One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred FMCG retail instead of slowing it down! What … Read More
Failures, Frustrations, Focus & Faith : The Journey of FieldAssist & its leaders
In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation in India, and how today, we are the ‘preferred technology partner’ for our customers. … Read More