The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
Blogs
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Retail Business?
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How Coronavirus will Impact the FMCG Sector of India?
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More
Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Work From Home During COVID -19 Lockdown
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
Winning the Retail Game with Perfect Store Strategy
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
How Retail Execution is Building Relationships with Consumers?
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Retail Business?
PJP – Sales Territory Management Unlock your sales potential with effective sales territory management Request Demo Skyrocket your field sales with FieldAssist Request Demo
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How Coronavirus will Impact the FMCG Sector of India?
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More
Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Work From Home During COVID -19 Lockdown
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
Winning the Retail Game with Perfect Store Strategy
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
How Retail Execution is Building Relationships with Consumers?
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More