“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every … Read More
Blogs
Some FMCG brands disappeared because they didnR…
If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment right across all the stores. And if you happen to have a high number of … Read More
Make your Merchandising reliable and smarter with …
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’ to Sumer Mathur, her manager, to show her presence at the outlet location. She worked as a beauty advisor for a make-up brand and was … Read More
In Talks With Experts Mr. Kartik Raina – The…
An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for Mr. Kartik Raina, who then held the helm for various national and international corporate setups, such as SmithKline Beecham Consumer HealthCare (now GlaxoSmithKline Consumer HealthCare), … Read More
Life of an MIS Coordinator in an FMCG Company…
Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed again, and the leadership team had again yelled at him for not presenting accurate data … Read More
Africa’s CPG Market Decoded: Challenges, Tre…
Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets in the world. Its household consumption has exceeded its GDP in recent years and … Read More
How Technology-Driven Strategy can Spur Growth and…
Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, smaller cities exude a charm of their … Read More
Introducing FieldAssist Travel and Dearness Allowa…
Shiva Kumar was very annoyed. This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and they had come grumbling to him. He totally empathized with their frustration. … Read More
Want To Crack The Kirana Trade ? We Got Your Back…
One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred FMCG retail instead of slowing it down! What … Read More
Failures, Frustrations, Focus & Faith : The J…
In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation in India, and how today, we are the ‘preferred technology partner’ for our customers. … Read More
Blogs
The Agony of Shivraj over Delayed Sales Data…
“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every … Read More
Some FMCG brands disappeared because they didnR…
If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment right across all the stores. And if you happen to have a high number of … Read More
Make your Merchandising reliable and smarter with …
“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’ to Sumer Mathur, her manager, to show her presence at the outlet location. She worked as a beauty advisor for a make-up brand and was … Read More
In Talks With Experts Mr. Kartik Raina – The…
An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for Mr. Kartik Raina, who then held the helm for various national and international corporate setups, such as SmithKline Beecham Consumer HealthCare (now GlaxoSmithKline Consumer HealthCare), … Read More
Life of an MIS Coordinator in an FMCG Company…
Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed again, and the leadership team had again yelled at him for not presenting accurate data … Read More
Africa’s CPG Market Decoded: Challenges, Tre…
Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets in the world. Its household consumption has exceeded its GDP in recent years and … Read More
How Technology-Driven Strategy can Spur Growth and…
Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, smaller cities exude a charm of their … Read More
Introducing FieldAssist Travel and Dearness Allowa…
Shiva Kumar was very annoyed. This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and they had come grumbling to him. He totally empathized with their frustration. … Read More
Want To Crack The Kirana Trade ? We Got Your Back…
One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred FMCG retail instead of slowing it down! What … Read More
Failures, Frustrations, Focus & Faith : The J…
In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation in India, and how today, we are the ‘preferred technology partner’ for our customers. … Read More
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Blogs
Indian Consumer Landscape in 2019 – Redefining R...
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your...
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories...
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
Leverage SFA to Predict Sales
Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on secondary sales, optimizing route … Read More
A day in the life of a FMCG sales person...
“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal, each have their own use. She’s not compromising on her masalas”, says Manish, who’s been … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Sales Order App: Must-have Attributes and Features...
The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of … Read More
The Indian Retail Promise – Creating Value for t...
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expediti...
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel ...
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Internal Communication – Lifeline of an orga...
Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise to finish … Read More
Business First Approach (DDD), Agile and Scrum in ...
A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is … Read More
Customer First – Key to organization’s success...
There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there … Read More
Importance of a beat plan in FMCG sales and distri...
An effective territory beat plan is one of the most important aspects of FMCG Sales and Distribution Management since it prevents wastage of time and effort. Clearly defined territories ensure there is no overlap between field executives and that they … Read More
FMCGs focus on “Sell More” capability...
The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum is enhancing … Read More
Field Force Automation Software to Optimize Sales ...
With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly transforming as it embraces technology such as field force automation software to improve … Read More
How a 79 years old Ayurvedic Brand Multani is leve...
In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldAssist and the … Read More
Effective Retail Merchandising
In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It is … Read More
Indian Consumer Landscape in 2019 – Redefining R...
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your...
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories...
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
Leverage SFA to Predict Sales
Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on secondary sales, optimizing route … Read More
A day in the life of a FMCG sales person...
“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal, each have their own use. She’s not compromising on her masalas”, says Manish, who’s been … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Sales Order App: Must-have Attributes and Features...
The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of … Read More
The Indian Retail Promise – Creating Value for t...
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expediti...
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel ...
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Internal Communication – Lifeline of an orga...
Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise to finish … Read More
Business First Approach (DDD), Agile and Scrum in ...
A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is … Read More
Customer First – Key to organization’s success...
There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there … Read More
Importance of a beat plan in FMCG sales and distri...
An effective territory beat plan is one of the most important aspects of FMCG Sales and Distribution Management since it prevents wastage of time and effort. Clearly defined territories ensure there is no overlap between field executives and that they … Read More
FMCGs focus on “Sell More” capability...
The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum is enhancing … Read More
Field Force Automation Software to Optimize Sales ...
With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly transforming as it embraces technology such as field force automation software to improve … Read More
How a 79 years old Ayurvedic Brand Multani is leve...
In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldAssist and the … Read More
Effective Retail Merchandising
In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It is … Read More