80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action.In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers, and operations. They … Read More
Blogs
Secondary Sales Process : Large companies vs Small companies
“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&D are globally … Read More
The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automation software fail … Read More
How to Motivate Your Field Sales Reps
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force automation software
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s rural FMCG sector
Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to withdraw or deposit money. However, with the digitalised common … Read More
Do Distributors Still Resist a Distribution Management System?
I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticket exits and acquisitions. But deep down all this noise, coming from India’s hinterland … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Indian Consumer Landscape in 2019 – Redefining Retail Strategies
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your Business?
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
Leverage SFA to Predict Sales
Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on secondary sales, optimizing route … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Sales Order App: Must-have Attributes and Features
The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Retail Intelligence: Don’t Sit on the data, Act.
80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action.In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers, and operations. They … Read More
Secondary Sales Process : Large companies vs Small companies
“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&D are globally … Read More
The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automation software fail … Read More
How to Motivate Your Field Sales Reps
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force automation software
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s rural FMCG sector
Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to withdraw or deposit money. However, with the digitalised common … Read More
Do Distributors Still Resist a Distribution Management System?
I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticket exits and acquisitions. But deep down all this noise, coming from India’s hinterland … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Indian Consumer Landscape in 2019 – Redefining Retail Strategies
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your Business?
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
Leverage SFA to Predict Sales
Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on secondary sales, optimizing route … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Sales Order App: Must-have Attributes and Features
The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More