If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at … Read More
Blogs
How far have you come? Retracing the exciting journey of SFA
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps of SFA In the first version of its evolution, SFA got lapped up by retail-oriented … Read More
How can our contactless SFA help you at this time of the Pandemic?
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Work From Home During COVID -19 Lockdown
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?
The beauty and wellness industry is undergoing a major shift .Modern customers demand more than just quality products.; they want meaningful experiences, fast access, and personalized care. With rising competition from digital-first brands and increasing complexity in retail operations, beauty … Read More
Is small getting BIG, with the right technology?
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Retail Business?
This blog discusses the essentials of territory management in sales, its importance, and the key elements that make it effective. It also covers the importance of sales territory management, how retail businesses categorize Permanent Journey Plans (PJPs), and practical steps … Read More
Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How Coronavirus will Impact the FMCG Sector of India?
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More
Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Looking for the Perfect DMS? Ask these 4 Simple Questions
If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its distributors who then supply stocks to the right shelves at … Read More
How far have you come? Retracing the exciting journey of SFA
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. The first baby steps of SFA In the first version of its evolution, SFA got lapped up by retail-oriented … Read More
How can our contactless SFA help you at this time of the Pandemic?
Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them. You might be wondering why I am … Read More
5 Signs Your Sales Supply Chain is Broken
From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG products. I find it riveting how the evolving consumer demands have incited … Read More
Work From Home During COVID -19 Lockdown
The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. As a community, it is paramount to … Read More
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?
The beauty and wellness industry is undergoing a major shift .Modern customers demand more than just quality products.; they want meaningful experiences, fast access, and personalized care. With rising competition from digital-first brands and increasing complexity in retail operations, beauty … Read More
Is small getting BIG, with the right technology?
Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator for enterprise, ambition and plenty of fire in the belly. Whether … Read More
FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?
The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of the crucial sectors, like infrastructure, agriculture, healthcare, education, start-ups and Public and … Read More
Nightmares of a National Sales Manager
Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced having a bottle of juice that’s stale and adulterated when you bought it at a … Read More
13 Reasons Why? Your Current SFA is Failing
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social engagement platforms, and the Internet of Things (IoT) to emerge as a digitally savvy … Read More
Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App
If you still think that ‘data is the new oil,’ NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing – data is water, and believe us, the analogy is apt like … Read More
How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience. SaaS companies like us are re-defining that … Read More
How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?
Sales Beat Optimization To Understand Sales Beat Optimization, Let’s imagine this. A crowded, bustling city, narrow streets, vendors, and shop owners calling out from each side to sell you their wares. But you make a beeline for the shop of … Read More
How on-Field Sales Intelligence can Empower FMCG Frontliners
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even during the time of Pandemic, we did … Read More
How to Efficiently Manage Sales Territories in Retail Business?
This blog discusses the essentials of territory management in sales, its importance, and the key elements that make it effective. It also covers the importance of sales territory management, how retail businesses categorize Permanent Journey Plans (PJPs), and practical steps … Read More
Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]
Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had our second edition of roundtable discussion (jump over to read the … Read More
Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde
Meet Rakesh Kawde: Rakesh Kawde is the VP – Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the national business operations, he specializes in Sales & Distribution and developing … Read More
Indian FMCG Sector Post Lockdown – Trends to Watch for
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the stakeholders of the Indian FMCG Sector. COVID-19 – the worst nightmare of the entire world has … Read More
How Coronavirus will Impact the FMCG Sector of India?
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc. were shut down, construction and all operations were stopped. Only essential services are permitted … Read More
Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More