Objectives

From a humble beginning in 1967, the Cello Group has emerged as a large conglomerate, with the brand Cello strongly entrenched as the numero uno in household consumer products.

Today Cello Group’s vision is to be India’s most preferred household brand with innovative & aesthetically superior products at affordable prices.

As the frontline sales of Cello Group did not have any prior experience on automation, there was a lot of resistance from them to adopt a salesforce automation tool and track everything on a mobile app.

Download the story to know how Cello achieved 279% growth in the Total Number of Outlets between Oct 22-Mar 23 with FieldAssist.