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Revolutionize CPG with FAi: Where Vision Meets Action. Know More

Revolutionize CPG with FAi: Where Vision Meets Action. Know More

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A bubbling start-up brings the fizz
of non-alcoholic beer to Tier-II
& III cities in India.

A bubbling start-up brings the fizz
of non-alcoholic beer to Tier-II &
amp; III cities in India.

A bubbling start-up brings the fizz of non-alcoholic beer to Tier-II & III cities in India.

Objectives

One of the most promising brands aims to offer a sensational drinking experience with an array of zero-alcohol beverages to diverse customers all across the country. In the middle of the Pandemic, they faced numerous challenges to get real-time market insights on new outlets and products launched.

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Impact

Market and product reach:

1. Meteoric growth in outlet coverage from 70,000 outlets to nearly 3,00,000 outlets with better Funnel Management of outlets.
2. Market intelligence from the FA app helped launch Focus SKUs in the range of Rs. 10-15

Real-time Market intelligence:

1. Granular, 7-level geographical analysis: Daily tracking of increase in outlet coverage using Nielsen data, which was further bifurcated under 7 levels of geographical hierarchy.
2. Comprehensive real-time reports like Employee performance report, Employee productivity report, Order Dump report, Outlet Master Dump, etc. for accurate market intelligence.