Transforming Sales Efficiency for Aachi Masala with FieldAssist
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Transforming Sales Efficiency for Aachi Masala with FieldAssist
About Aachi Masala
Aachi Masala, one of India’s leading spice manufacturers, has built a strong reputation for its expansive product range and extensive network of distributors. As the company continued to grow in a highly competitive market, it recognized the need for digital transformation to streamline sales processes and enhance visibility into field operations. By adopting FieldAssist (FA), Aachi was able to address key operational bottlenecks, drive efficiency, and enable sustainable business growth.
This case study explores how FieldAssist empowered Aachi Masala to achieve these milestones.
Challenges before Adopting FieldAssist
Limited Digital Infrastructure
Prior to adopting FieldAssist, Aachi Masale relied on a mix of basic local applications, pen-and-paper methods, and regional software solutions. This fragmented approach was slow and complicated and lacked customization to fit the unique requirements of their growing business. The lack of digital infrastructure made it difficult to track field sales activities, monitor performance, and extract actionable insights.
Lack of real-time visibility
Aachi faced significant challenges with visibility in its supply chain. Their operations were divided into two primary segments – a traditional supply chain involving super stockists and distributors, and an unconventional model where agents behaved like distributors.
The absence of real-time data and insights led to inefficiencies in order management, sales tracking, and decision-making. With the business expanding, Aachi needed a solution to streamline operations, automate processes, and gain full visibility into their sales activities
Standard Solutions Considered
The main goal for Aachi Masala was to maximize automation, digitize their operations, and stay competitive in a rapidly growing market. Despite experiencing growth, the company had little visibility into real-time sales data and field activity. They sought a solution that could address the following key requirements:
How FieldAssist addressed Aachi Masala’s needs
Customized Solution
FieldAssist’s team spent more than 3 weeks on the ground, working closely with Aachi Masala’s field teams and leadership to understand their operations. This hands-on approach allowed FieldAssist to customize the product to Aachi’s specific business model and needs.
Key customization included
- Price Editing Features – To cater to the pricing variations in different regions.
- Master Batch Tracking – Ensuring product traceability and compliance.
- Enhanced User Interface (UI) – Designed for ease of use by sales reps, even in rural areas with limited technical experience.
These customizations were developed post-pilot based on feedback from Aachi’s team, allowing for a smoother transition and better user experience.
Real-Time Visibility and Efficiency Gains
With FieldAssist, Aachi Masala achieved full visibility into their field operations, providing management with real-time insights into what their sales reps were doing.
The company was able to track
- Order Booking Data – Enabling better forecasting and inventory management.
- Sales Rep Activities – Monitoring visits, interactions, and performance in real time.
- Van Sales and Distribution – Optimizing sales processes and ensuring timely delivery.
The transition to FieldAssist’s digital solution helped Aachi Masala make data-driven decisions and act on insights immediately, driving improved performance across the board.
Impact - Rapid Growth and Increased Adoption
In just three months, FieldAssist was successfully deployed across Aachi Masala’s operations, with 1,000+ users onboarded. The solution proved scalable, with the potential to accommodate up to 5,500 users in the long term. This rapid adoption was particularly impactful in Southern and Northern parts of India, where Aachi’s market share was growing, but there was a significant need for better sales force management.
The support and agility of the FieldAssist team were key factors in Aachi Masala’s success. The FieldAssist team worked closely with Aachi’s leadership to ensure that the solution aligned with their business goals. Post-implementation, the product team remained proactive, offering continuous support and tweaking features to meet evolving business needs.
Conclusion: Aachi Masala’s Growth with FieldAssist
Aachi Masala’s decision to adopt FieldAssist helped them tackle key operational challenges, where the visibility into sales and distribution processes had been limited. The combination of a customizable, easy-to-use solution, proactive support, and real-time tracking empowered Aachi’s sales force, leading to improved efficiency, higher adoption rates, and accelerated business growth.
As a result, Aachi is now better positioned to compete in the market, with enhanced visibility into their field operations, smarter decision-making, and a more efficient sales team.
FieldAssist’s impact on Aachi Masala’s operations demonstrates how automation and digital transformation can help SMBs achieve substantial growth.