Fieldassist

Customer Story | Mars Petcare

Mars Petcare, with 400% Growth,
Gained Market Leadership in
Philippines

Lotus Herbals Glows Up its
Retail Business With An
Integrated Tech Platform

Mars Petcare, with 400% Growth, Gained Market Leadership in Philippines

About Mars Petcare

Mars Petcare, an American multinational with over 100 years of legacy, isn’t just about pet food but more about creating happier, healthier lives for pets. With trusted names like Pedigree and Whiskas, Mars brings the best to our furry family members, one meal at a time. The company operates across three main sectors: Petcare, Snacking, and Food & Nutrition. Under Mars Petcare, the brand leads in pet health and wellness, offering veterinary care, advanced nutrition, diagnostics, wearable health devices, and DNA testing in 130 countries.

In Philippines, Mars Petcare achieved many milestones such as:

The Challenges?

Mars Petcare sales operations heavily relied on manual processes which caused delays in data entry and slowed decision-making. Besides, the limited visibility into brand and SKU performance made it difficult to execute effective go-to-market strategies and achieve a widespread retail presence.

How FieldAssist decided to proceed?

FieldAssist approach to Mars Petcare’s vision was very constructive. In order to make them future-ready, our team decided to carefully understand their vision and expectations first, along with the retail environment, geo-challenges, and supply chain dynamics. This gave us the roadmap to devise a system with the blend of DMS & SFA. Our phase included:

Key Features that made the Difference?

The Impact we Delivered

Customers Speak

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.