Indian Food Brand
became a National Hit
with FieldAssist GTM
Indian Food Brand became a National Hit with FieldAssist GTM
About Company
Our client is an Indian food brand known for its variety of condiments like dips, sauces, snacks, and beverages. With a footprint in over 200 cities and a network of offline and online distribution channels, the brand has scaled rapidly across modern and general trade channels while staying true to its commitment to clean, minimally processed, and fresh consumer products.
Key Challenges Faced
In 2020, the brand faced a silent problem. Their distribution strategy was evolving, but their sales execution model was stuck in the past. Here’s what was holding them back:
These pain points weren’t just hindering overall operations; they were also slowing down growth.
The Company’s Transformation
In May 2021, we kicked off a pilot phase
in North India, followed by a full-scale rollout across their distributor and field teams. Within just 2 months, the system was fully live, spanning 243 users on SFA and 72 on DMS.
FieldAssist enabled a transformation across two core pillars: