Danone established its footprints
in Indian Health and Wellness
market by leveraging the power
of automation.
Danone established its footprints
in Indian Health and Wellness
market by leveraging the
power of automation.
Danone established its footprints in Indian Health and Wellness market by leveraging the power of
automation.
Objectives
Danone India, a leading multi-local food and beverage company was looking to offer nutritious and balanced food products that taste good and deliver a health benefit to a large and diversified market in India. However, with fragmented and no real-time data, it was challenging to track the progress in a complex distribution market.
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Impact
Sales Performance
1. Team adherence improved by 46%, with the first call by team KPI improving by 32% specifically
2.SKU wise market penetration helped in increasing 40% sale for ProteinX and 15% for Dexolac
Reach
1. 17% improvement in retailer universe with 17000 new outlets added
2.The Sales team covered 80% of active outlets with effective beat planning and improved never visited outlet by ~7%
3. ~5% billing improvement from No order outlets
