FA – Africa
In Africa, your supply chain needs more than just technology
You need a trusted partner – with expertise in traditional retail who understands your market
FieldAssist is already the preferred partner for multiple brands across Africa. Help us help you too.
Unable to take real-time decisions because of delayed data?
With smart automation, get real-time visibility of on-the-ground performance to enable data-powered decisions.
The FA App gives you an impactful market presence, excites your team, and helps you deploy your sales strategy, effortlessly!
$13.6 B
Gross Merchandise Value (GMV)
75 lakh
Outlets
600+
Customers
12+
Countries
$13.6 B
Outlets
600+
12+
World’s 5th largest destination in retail space
India, Decoded
Snapshot of Retail Industry 2023
India’s retail sector is worth $836 billion in FY 2022
81.5% contribution from traditional retail (Kirana) & 12% from organized brick-and-mortar retail (Modern Trade) of the overall retail market
Top 3 Contributors
65% from FMCG
10% from Apparel & footwear constitutesÂ
9% from Consumer Electronics
Projections
Retail sector in India is expected to reach a whopping US$ 2 trillion in value by 2032
The total revenue of the FMCG market is expected to grow at a CAGR of 27.9% from 2021 to 2027, reaching nearly US$ 615.87 billion
How can you be a part of this growth journey?
With next gen automation solutions with FA
Snapshot of Retail Industry 2023
India’s retail sector is worth $836 billion in FY 2022
81.5% contribution from traditional retail (Kirana) & 12% from organized brick-and-mortar retail (Modern Trade) of the overall retail market
Top 3 Contributors
65% from FMCG
10% from Apparel & footwear constitutesÂ
9% from Consumer Electronics
Projections
Retail sector in India is expected to reach a whopping US$ 2 trillion in value by 2032
The total revenue of the FMCG market is expected to grow at a CAGR of 27.9% from 2021 to 2027, reaching nearly US$ 615.87 billion
How can you be a part of this growth journey?
With next gen automation solutions with FA
Why FieldAssist?
Local, trusted expertise
Complete mobile support
India market leadership
Superior, proven technology
Transform Your Business with Sales Automation and Distribution Management.
Seamless Integration and High-end Security
Seamless Integration and High-end Security
Trusted by leading brands in Africa
Trusted by Leaders, Innovators, Doers
We have grown 10 times in outlet base , expanded across geographies and set up multiple sales teams in different locations in a span of 6 months .
Aditi Surange
Director, Trelish
We have grown 10 times in outlet base , expanded across geographies and set up multiple sales teams in different locations in a span of 6 months .
Aditi Surange
Director, Trelish
We had a different automation solution previously, which had higher pricing and poor customer service. FieldAssist revolutionized our operations and overcame existing challenges such as tracking salesmen’s attendance, capturing orders seamlessly, and monitoring customer behavior. Their exceptional support team promptly addresses our needs and remains easily accessible. FieldAssist is highly recommended.
Keshava Ram
Co-founder, Cocoguru
We had a different automation solution previously, which had higher pricing and poor customer service. FieldAssist revolutionised our operations and overcame existing challenges such as tracking salesmen’s attendance, capturing orders seamlessly, and monitoring customer behaviour. Their exceptional support team promptly addresses our needs and remains easily accessible. FieldAssist is highly recommended.
Keshava Ram
Co-founder, Cocoguru
I firmly believe ‘What gets measured, gets done’. FieldAssist helped establish that belief across the brand. Now, we have a central view of sales teams’ performances across the country. It does not even take a minute to track key metrics and identify inefficiencies.
Gautam Raghuraman
Co-founder and Director Sales, Beyond Snacks
I firmly believe ‘What gets measured, gets done’. FieldAssist helped establish that belief across the brand. Now, we have a central view of sales teams’ performances across the country. It does not even take a minute to track key metrics and identify inefficiencies.
Gautam Raghuraman
Co-founder and Director Sales, Beyond Snacks
FieldAssist has been successful in helping us capture state-wise retail outlets and penetrate markets where Parimal Mandir SKUs were not placed. Their innovative product and expertise are commendable FieldAssist teams are really adaptable in meeting industry needs in a short time.
Srinivas Kidambi
Manager, Parimal Mandir
FieldAssist has been successful in helping us capture state – wise retail outlets and penetrate markets where Parimal Mandir SKUs were not placed. Their innovative product and expertise are commendable FieldAssist teams are really adaptable in meeting industry needs in a short time.
Srinivas Kidambi
Manager, Parimal Mandir
Africa-friendly Technology
FieldAssist is tailored to suit every environment, regardless of its location in the tech adoption curve. The automation provided by FieldAssist is virtually independent of the technology adoption stage of the market. It is precisely attuned for the diverse Africa tech landscape.Â
On-Field Visibility
Decision makers do not often have real-time and last-mile visibility over sales and distribution. FieldAssist provides you with a 360 degree view of where your products are going – when they are going.
Mobile support at your fingertips
We understand the importance of receiving real-time data, and our comprehensive mobile support allows your sales and distributor staff to share updates with you on the go and on the field, wherever they are, from the palm of their hands, literally.
Offline Capabilities
FieldAssist is fully flexible and adaptable to markets with diverse levels of tech penetration and internet connectivity. With FieldAssist DMS and SFA, you can ensure that the mere lack of a few bars of mobile signal will not hinder the process of supply chain automation.Â
Extreme user friendliness
FieldAssist’s technology requires little to no user training or change management. Screens and workflows are self-explanatory, and can be easily used by anyone regardless of prior tech familiarity. Of course the FieldAssist expert team is always available for any hands-on assistance.Â
Future readiness
FieldAssist is ready and armed with all latest technologies such as Machine Learning, AI-based predictive intelligence, image recognition, advanced data analytics, and more. Being ready for the future not only helps you navigate the challenges of evolving market trends, but also offers a competitive edge.Â
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