Hamdard Hits Bulls-Eye
with 75%+ success on
New Launches
Hamdard Hits Bulls-Eye
with 75%+ success on
New Launches
Objectives
A progressive, research-based health and wellness organization, Hamdard focuses on developing innovative and natural product solutions based on the Unani system of medicine.
Launching innovative products was not such a big challenge for Mansoor’s team. But what good are new products without a strong distribution strategy?
With FieldAssist Hamdard sets off a blistering journey. The first expected impact of the FieldAssist platform was that attendance became 100% automated.
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Impact
New product launch success rate was about 75% even during peak of lockdown
20% improvement in Outlet Coverage
With better penetration, Hamdard now have the confidence to rapidly launch more new products using FieldAssist
