Fieldassist

Revolutionize CPG with FAi: Where Vision Meets Action. Know More

Revolutionize CPG with FAi: Where Vision Meets Action. Know More

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mCaffeine dazzles in Mom and Pop
Retail with the power of sales
automation.

mCaffeine dazzles in Mom and
Pop Retail with the power
of sales automation.

mCaffeine dazzles in Mom and Pop Retail with the power of sales automation.

Objectives

India’s growing personal care D2C brand mCaffeine wanted to aggressively look at placing its products in at least 10,000 outlets by August 2022. To get there, it needed a technology partner who could help the brand not only get there but also give them proper visibility on data from day one. 
FieldAssist helped them streamline their retail GTM strategy as well as bring in authentic real sales intelligence.

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Impact

In the first 3 months of 2022, mCaffeine has seen

5x improvement in New Outlet Value

Increase in its average value per call by 26%

Hike up in the new outlets by a whopping 132% in just 3 months

1.9x jump in Unique Productive Calls