Natureland Organics dials
up retail growth by 100%
with on-the-go field intelligence.
Natureland Organics dials
up retail growth by 100%
with on-the-go field intelligence.
Natureland Organics dials up retail growth by 100% with on-the-go field intelligence.
Objectives
A completely organic brand Natureland Organics had a dream to work for the betterment of the farming community and to educate them about the various methods of organic farming. In 2016, took the big step of entering the B2C market to offer organically grown food products to millions of health-conscious customers in India and overseas. They wanted to enter tier-I & tier-II cities. But the major challenge was to manage territories & track their sales force.
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Impact
In an industry that was growing by 20-22%, Natureland Organics saw 100% growth within a year
Their total outlet universe increased by 1.5x while New Outlets increased by 138%
There was a 45% increase in Total Calls
The team uses Must Sell, and Beat-o-meter aggressively to increase range selling and width of distribution
