This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
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It seems we can't find what you're looking for.
Why some CPG brands don’t break a sweat in the f...
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sale...
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decis...
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Part...
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary...
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the same supply chain till they reach the consumer. However, … Read More
Can a Staffing Partner Really Ace Both Retail Exec...
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!...
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran ...
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventor...
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
It seems we can't find what you're looking for.
The Curious Case of Van Theft, Stock Pilferage, An...
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the f...
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sale...
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decis...
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Part...
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary...
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the same supply chain till they reach the consumer. However, … Read More
Can a Staffing Partner Really Ace Both Retail Exec...
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!...
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran ...
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventor...
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
It seems we can't find what you're looking for.