Since 1960, Saffola’s mission is to create a Heart Healthy India by inspiring and educating people on the importance of taking care of their heart. The brand encourages and applauds its customers to discover their own ways of being fit & heart-healthy so that health becomes not only a journey but a sustainable part of their life.
Capitalizing on the, “Jo dikhta hai, woh bikta hai” concept, the company wanted their consumers to have a more ‘see, taste, smell’ sort of an experience with their new products.
Targeted promotions like Peanut butter sampling, Mayonnaise Sampling, Oodles sampling and Customer Interaction survey.
33% increase in sampling activities done over a period of 2 months
1.5x increase over the previous year’s same-period sales
Targeted promotions like Peanut butter sampling, Mayonnaise Sampling, Oodles sampling and Customer Interaction survey.
33% increase in sampling activities done over a period of 2 months
1.5x increase over the previous year’s same-period sales
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