Consider the following,

• 40% of India’s snacking market is controlled by over 3000 regional players
• 2,500 local brands are competing in the Indian rusk segment alone
• 6-8% of a typical CPG firm’s revenue is gobbled up by distribution and transportation costs

And then add,

• Evolving consumer habits and expectations
• Challenges in contextualizing collected data
• Vagaries of technology consolidation and relativizing point solutions
• Difficulties in understanding customer journeys
• The looming invasion of Quick Commerce

The days of margin-based selling are over. Market differentiators are evolving. The power dynamic today is firmly in the consumer’s favor. Today, companies compete more on user experience and efficiency of operations and less on pricing and discounts. This makes it imperative for CPG brands to understand the user right down to the micro level. 

And for this, companies need to get their “Perfect Store” just perfect. But how?

Perfecting the Perfect Store

Few concepts in CPG are debated more than the concept of Perfect Store. It has even started making into the annual reports of major multinationals. What makes a store a “Perfect Store”? And once you have executed one, how do you maintain it as a Perfect Store?

This white paper covers:

• The changing dynamic of technology adoption in FMCG
  The particular challenges of General Trade, and getting the rural market right
• AI-empowered Perfect Store as the next revolution in CPG sales
• Going beyond theory: Executing and maintaining a Perfect Store. How to customize and tailor every one of your stores to become a Perfect Store.
• Sales Territory Optimization as the precursor of Perfect Store execution
• Range selling and “Stock Check”, In-store execution via auto-suggested tasks, image recognition, dynamic product assortments, and driving adoption using gamification
• Perfecting the Perfect Store experience – and then keeping it that way with constant monitoring and auto-recommendations

Solving tomorrow’s problems, today with cutting edge AI solutions

Imagine, within just a few months of onboarding:

• 90% accuracy in Compliance Detection for General Trade – an industry first 
• 62% increase in sales from fast-moving SKUs at the shop level
• 40% improvement in SoS (Share of Shelf) and promotion/offer compliance
• 35-46% increase in team adherence with business KPIs
• 27% boost in must-sell product contribution
• 21% improvement in visit compliance
• 20% increase in shelf visibility (SoS) for new product launches (NPDs)
• 13% increase in ROI per sales rep
• 16% increase in lines cut per outlet

and much more! 

Enterprise-ready AI solutions from FieldAssist have empowered dozens of CPG brands conceptualize, operationalize, and maintain perfect stores. 

Download our whitepaper to know more about how FieldAssist Intelligence Suite or FAi can help you achieve the perfect Perfect Store.