With the continuous efforts of the sales team, Vega was growing across all prime Indian outlets. So much so, that 70% of their revenue was generated from their top-selling outlets only. But this also meant that their brand reach was limited and their products weren’t reaching a wider audience who could have been interested in their brand.  Vega wanted to serve this large part of India that was beyond the reach of such prime outlets. For them this meant:

• Planning Beat visits as per geography and order history
• Having category-wise visibility of products to focus sales efforts in the right direction.
• Setting outlet-based targets for their on-field sales team.

Blindsided by the lack of Right Data and Analytics

Now that their wishlist was ready, Vega’s Sales Team faced a new hurdle. While planning the perfect execution for their agenda, their Sales Head realized there were some shortcomings in their sales data. Without a reliable data source:   

• Neither did they have aclear picture of their outlet coverage nor the actual geographical reach of their brand.
• Inaccurate Sales Analyticsand Performance Monitoring could cripple their sales future strategies.

To conquer these challenges, Vega needed a new, more agile and robust Sales Automation Platform.

Onboarding the Right Automation Partner to empower their Sales

“Our research revealed that FieldAssist was a leading player in the Sales Automation Industry and could provide us the granular-level performance data that we needed to achieve our goals” recalls Sheetal Khanna, General Manager – Sales.

Today, Vega has successfully implemented the FieldAssist SFA across its 250+ Sales team. With reliable and relevant data available at each level of their sales team:

• They’re able to extract analytics reports independently without any dependency on MIS teams. 
• Armed with data, their managers feel more confident in taking decisions proactively to focus their GTM efforts in the right direction.
• They have a 360° visibility of their outlet universe and can now make efficient category-wise plans for the execution.