Scale up Africa's Growth with
Smart RTM Sales & Distribution Solutions

Maximise revenue by fixing sales issues like

Get Started

From head office to the last mile, keep every outlet in view across Nigeria, Kenya, and Africa with FieldAssist SFA software and DMS for FMCG, giving you 360° visibility and control.

Scale up Africa's Growth with Smart RTM Sales & Distribution Solutions

Maximise revenue by fixing sales issues like

Lost stock by up to 30%

Slashing fake sales by 25%, and

Improving on ground decision making.

Get Started

From head office to the last mile, keep every outlet in view across Nigeria, Kenya, and Africa with FieldAssist SFA software and DMS for FMCG, giving you 360° visibility and control.

Serving a community of

125K + Users

25K + Distributors

750K + Outlets

Talk to Us – Find Your Growth Plan

Simple Tabs — Working Example

Pre-Sales DMS Van Sales MODMART

Automate your Field Ops with Pre-Sales App

Boost sales in Africa’s FMCG market with AI RTM intelligence. FieldAssist SFA app helps field teams plan
visits, track SKU orders accurately, and use real-time data insights for better decisions.

Boost sales in Africa’s FMCG market with AI RTM intelligence. FieldAssist SFA app helps field teams plan visits, track SKU orders accurately, and use real-time data insights for better decisions.

Smart Order Booking

Route Management

In-Store Execution

Sales Gamification

Trade Promotions

Delivery Management

Smart Nudges

Elevate Supply Chain with Distributor Management Software

Optimize FMCG distribution in Africa with a powerful Distributor Management System (DMS). Manage stock levels,
guarantee on-time product availability, reduce costs, and strengthen partnerships with data-driven control.

Optimize FMCG distribution in Africa with a powerful Distributor Management System (DMS). Manage stock levels, guarantee on-time product availability, reduce costs, and strengthen partnerships with data-driven control.

Stock management

Bulk invoicing

Trade Promotions

Claims settlement

Tax compliance (VAT/ Regional Tax Authority)

Loyalty Program/ Channel Partners

Reports dashboard

Sell & Invoice your Ready stock in field

Expand your market reach and sell ready stock with van sales automation. Streamline routes and fulfil orders
with instant billing, in the field.

Expand your market reach and sell ready stock with van sales automation. Streamline routes and fulfil orders with instant billing, in the field.

Live Van tracking

Route Mapping

Offline Van Stock Management

Instant Billing

Trade Promotions

Payment Collection

Revenue Authority Integration

Master Retail merchandising and maximise shelf impact

Get better brand presence/ visibility and rightful share of shelf with flawless in-store execution in
retail merchandising.

Get better brand presence/ visibility and rightful share of shelf with flawless in-store execution in retail merchandising.

SKU Availability

In-Store Execution

Campaign & Promos Tracking

Image Recognition

Planogram Complaince

Insights & Analytics

Simple Tabs — Working Example

Pre-Sales DMS Van Sales MODMART

Automate your Field Ops with Pre-Sales App

Boost sales in Africa’s FMCG market with AI RTM intelligence. FieldAssist SFA app helps field teams plan
visits, track SKU orders accurately, and use real-time data insights for better decisions.

Boost sales in Africa’s FMCG market with AI RTM intelligence. FieldAssist SFA app helps field teams plan visits, track SKU orders accurately, and use real-time data insights for better decisions.

Smart Order Booking

Route Management

In-Store Execution

Sales Gamification

Trade Promotions

Delivery Management

Smart Nudges

Elevate Supply Chain with Distributor Management Software

Optimize FMCG distribution in Africa with a powerful Distributor Management System (DMS). Manage stock levels,
guarantee on-time product availability, reduce costs, and strengthen partnerships with data-driven control.

Optimize FMCG distribution in Africa with a powerful Distributor Management System (DMS). Manage stock levels, guarantee on-time product availability, reduce costs, and strengthen partnerships with data-driven control.

Stock management

Bulk invoicing

Trade Promotions

Claims settlement

Tax compliance (VAT/ Regional Tax Authority)

Loyalty Program/ Channel Partners

Reports dashboard

Sell & Invoice your Ready stock in field

Expand your market reach and sell ready stock with van sales automation. Streamline routes and fulfil orders
with instant billing, in the field.

Expand your market reach and sell ready stock with van sales automation. Streamline routes and fulfil orders with instant billing, in the field.

Live Van tracking

Route Mapping

Offline Van Stock Management

Instant Billing

Trade Promotions

Payment Collection

Revenue Authority Integration

Master Retail merchandising and maximise shelf impact

Get better brand presence/ visibility and rightful share of shelf with flawless in-store execution in
retail merchandising.

Get better brand presence/ visibility and rightful share of shelf with flawless in-store execution in retail merchandising.

SKU Availability

In-Store Execution

Campaign & Promos Tracking

Image Recognition

Planogram Complaince

Insights & Analytics

ANALYTICS STUDIO

Gain actionable insights and outperform in field

Make informed decisions on the go with tailored insights matching your business needs and drive sales
strategies straight from the boardroom.

Make informed decisions on the go with tailored insights matching your business needs and drive sales strategies straight from the boardroom.

Data Insights at fingertips

Detailed reports

Customized reports

Performance tracking

FAI

INTEGRATION

Breakdown silos and sync natively for
Intelligent decision making

Breakdown silos and sync natively for Intelligent decision making

Your next-gen iPaaS, seamless plug-and-play platform connects and empowers your business ecosystem, enabling intelligent decisions. Simplifying B2B SaaS integrations with a unified workflow that synchronizes your ERP, Billing, Reporting, and CRM systems in real time, and breaking down silos.

Plug-and-play platform that seamlessly connects and empowers your business ecosystem, enabling intelligent decisions. Simplify B2B SaaS integrations with a unified workflow that synchronizes your ERP, Billing, Reporting, and CRM systems in real time—breaking down silos.

Seamless Integration

Automate Workflow

Latest Articles & Updates from Africa

Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them

Africa is not just rising – it’s retailing. By 2030, the continent will house over...
Read More

Retail, Rethought: The Emerging Structure of Africa’s FMCG Market

What global brands get wrong about Africa’s FMCG market? For too long, global FMCG players...
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Trusted by Africa’s Fastest-Growing Brands

Frequently Ask Questions

1. Can a Sales Automation System integrate with Mobile Money in Africa?
Yes. Field sales automation systems integrate with leading African mobile payment platforms like M-Pesa, Airtel Money, MTN Mobile Money, and others, making collections seamless across markets.

2. Does a Sales Automation System help with African tax and compliance needs?
Yes. The system can auto-generate VAT, GST, and regulatory reports aligned with African tax frameworks, ensuring compliance in markets like Kenya, Nigeria, Ghana, and South Africa.

3. Can Sales Rep Tracking work without GPS in rural Africa?
Yes. In many remote regions where GPS may fail, the system uses cell tower triangulation, check-in QR codes, and offline sync options to track rep movement accurately.

4. What metrics does Sales Rep Tracking provide for Africa?
Sales teams get real-time visibility into outlet visits, SKU sales performance, territory coverage, and route efficiency, tailored to African distribution networks.

5. How does Warehouse Management support FMCG growth in Africa?
In Africa’s FMCG market, warehouses are the backbone of distribution. A smart Warehouse Management System (WMS) does more than track stock – it ensures smooth movement of goods from central hubs to last-mile delivery points. It helps brands:
Maintain real-time stock visibility across multiple depots, regional hubs, and distributor warehouses.
Reduce product wastage by tracking batch numbers and expiry dates
Improve order accuracy through automated picking, invoicing, and barcode scanning.
Strengthen last-mile efficiency by connecting warehouses with sales force automation and DMS
Lower operational costs by optimizing space, reducing manual errors, and improving labor productivity.

Scale up Africa's Growth with Smart RTM Sales & Distribution Solutions

Maximise revenue by fixing sales issues like