Welcome to India’s evolving retail battleground, where General Trade (GT) and Modern Trade (MT) continue to shape the way fast-moving consumer goods (FMCG) reach shelves and homes through innovative sales and distribution management. Both models hold immense power. While GT … Read More
Author: Garima Chawla
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The Role of API Integration in Making the Most of your Data
The term “API integration” doesn’t look like a big thing to deal with initially but can you imagine a poorly integrated system can cost CPG companies millions in lost opportunities, inefficiencies, and operational bottlenecks? Today’s FMCG businesses operate on a … Read More
Amplify Sales Performance with Beat-O-Meter: Elevating Sales Force Automation
In today’s highly competitive F&B landscape, driving sales efficiency and optimizing field operations are critical for sustaining business growth. Sales teams are under increasing pressure to maximize territory coverage, improve order volumes, and enhance customer engagement—all while reducing operational costs. … Read More
Unlocking CPG Growth in Mexico: Rethinking Route-to-Market for Future Success
The consumer goods market in Mexico is evolving rapidly, and the key to growth for brands lies in a robust Route-to-Market (RTM) strategy. With a value added projected to amount to US$38.1bn in 2025 and an expected growth of 1.32% … Read More
Beyond Order Booking: The Future of Sales Force Automation
Beyond Order Booking: The Future of Sales Force Automation is Here In today’s fast-moving CPG market, small improvements aren’t enough–sales leaders need a real competitive edge. The reality? Too much time is lost to manual tracking, outdated tools, and guesswork … Read More
8 Ways SFA Can Flip the F&B Success in 2025
The world of business is changing fast, and if you own or run a food and beverage business, you know that competition is tough. When you’re selling to retailers or directly to customers, it becomes imperative to constantly evolve your … Read More
How to Achieve Accurate Sales Volume Planning in 2025?
Do you know why some businesses always meet their sales targets while others struggle to keep up in the market? The secret lies in planning. Sales volume planning is like preparing for a cricket match. You need to have the … Read More
Why Rethinking Technology is the Key to RTM Success in SEA
Introduction The FMCG industry in Southeast Asia is at the cusp of a digital revolution. While technology has become a critical enabler of building an agile RTM strategies, its potential often remains untapped due to fragmented systems, complex interfaces, and … Read More
The Current State of Tech Adoption in SEA’s CPG Industry
Introduction Southeast Asia’s FMCG sector is undergoing rapid digital transformation. With its diverse markets and expansive distribution networks, the region presents unique challenges for brands striving to execute effective Route-to-Market (RTM) strategies. While CPG industry technology adoption in SEA is … Read More
Territory Optimization with FieldAssist: Traveling less, selling more
Ask any sales person what part of their daily activities take the most time, and 100% of them will give the same answer: travelling. This is particularly true for large markets like India. Scale the problem to India’s large surface … Read More
It seems we can't find what you're looking for.
General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?
Welcome to India’s evolving retail battleground, where General Trade (GT) and Modern Trade (MT) continue to shape the way fast-moving consumer goods (FMCG) reach shelves and homes through innovative sales and distribution management. Both models hold immense power. While GT … Read More
The Role of API Integration in Making the Most of your Data
The term “API integration” doesn’t look like a big thing to deal with initially but can you imagine a poorly integrated system can cost CPG companies millions in lost opportunities, inefficiencies, and operational bottlenecks? Today’s FMCG businesses operate on a … Read More
Amplify Sales Performance with Beat-O-Meter: Elevating Sales Force Automation
In today’s highly competitive F&B landscape, driving sales efficiency and optimizing field operations are critical for sustaining business growth. Sales teams are under increasing pressure to maximize territory coverage, improve order volumes, and enhance customer engagement—all while reducing operational costs. … Read More
Unlocking CPG Growth in Mexico: Rethinking Route-to-Market for Future Success
The consumer goods market in Mexico is evolving rapidly, and the key to growth for brands lies in a robust Route-to-Market (RTM) strategy. With a value added projected to amount to US$38.1bn in 2025 and an expected growth of 1.32% … Read More
Beyond Order Booking: The Future of Sales Force Automation
Beyond Order Booking: The Future of Sales Force Automation is Here In today’s fast-moving CPG market, small improvements aren’t enough–sales leaders need a real competitive edge. The reality? Too much time is lost to manual tracking, outdated tools, and guesswork … Read More
8 Ways SFA Can Flip the F&B Success in 2025
The world of business is changing fast, and if you own or run a food and beverage business, you know that competition is tough. When you’re selling to retailers or directly to customers, it becomes imperative to constantly evolve your … Read More
How to Achieve Accurate Sales Volume Planning in 2025?
Do you know why some businesses always meet their sales targets while others struggle to keep up in the market? The secret lies in planning. Sales volume planning is like preparing for a cricket match. You need to have the … Read More
Why Rethinking Technology is the Key to RTM Success in SEA
Introduction The FMCG industry in Southeast Asia is at the cusp of a digital revolution. While technology has become a critical enabler of building an agile RTM strategies, its potential often remains untapped due to fragmented systems, complex interfaces, and … Read More
The Current State of Tech Adoption in SEA’s CPG Industry
Introduction Southeast Asia’s FMCG sector is undergoing rapid digital transformation. With its diverse markets and expansive distribution networks, the region presents unique challenges for brands striving to execute effective Route-to-Market (RTM) strategies. While CPG industry technology adoption in SEA is … Read More
Territory Optimization with FieldAssist: Traveling less, selling more
Ask any sales person what part of their daily activities take the most time, and 100% of them will give the same answer: travelling. This is particularly true for large markets like India. Scale the problem to India’s large surface … Read More
It seems we can't find what you're looking for.