In today’s fast-paced FMCG industry, effective distribution management is crucial for maintaining competitive advantage and operational efficiency. However, many distributors remain hesitant to adopt company-specific Distribution Management Systems (DMS), preferring to stick with their familiar accounting software. At FieldAssist, we … Read More
Author: Garima Chawla
Recent Posts
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
- From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
- CPG Leaders Are Rethinking Analytics—And Acting Faster
- Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
- Cosmetic Distribution Reality Check & How DMS Flips the Game?
- General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?

The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More

Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More

Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More

How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More

How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More

How FMCG Brands are Deploying Technology to Streamline their Distribution?
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative and better techniques to provide a flawless experience to the … Read More

7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More

Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More

Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
Recent Posts
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
- From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
- CPG Leaders Are Rethinking Analytics—And Acting Faster
- Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
- Cosmetic Distribution Reality Check & How DMS Flips the Game?
- General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?

Simplify and Scale: FieldAssist Integrates Tally with Distributor Management System
In today’s fast-paced FMCG industry, effective distribution management is crucial for maintaining competitive advantage and operational efficiency. However, many distributors remain hesitant to adopt company-specific Distribution Management Systems (DMS), preferring to stick with their familiar accounting software. At FieldAssist, we … Read More

The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More

Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More

Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More

How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More

How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More

How FMCG Brands are Deploying Technology to Streamline their Distribution?
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative and better techniques to provide a flawless experience to the … Read More

7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More

Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More

Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More