Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day
Stockouts: The bane of supply chain management If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout”. Stockouts
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr.
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But
If you break it down to brass tacks, an FMCG company’s success can be gauged by the speed with which it reads the market, places
At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud,
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of
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