Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More
Author: Nikhil Aggarwal
Recent Posts
- The Real-Time Revolution: How FAIS Connects Your CPG Business Instantly
- Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
- From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
- Distribution Management System Explained: 2025 DMS Guide for RTM Success
- GST Reforms 2025: Why Compliance is Only Half the Story
- What Is Route Optimization Software: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends

How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More

How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More

How FMCG Brands are Deploying Technology to Streamline their Distribution?
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic sectors in India, contributing significantly to the economy and touching the lives of millions daily. By 2025, India’s FMCG market is projected to reach US$220 billion, driven by … Read More

7 reasons why you need an online Distributor Management System (DMS)
This blog talks about the rapid growth of India’s FMCG sector, the critical role of distribution management, and why a modern Distributor Management System (DMS) is now indispensable. You’ll learn what a DMS is, its key components, and how solutions … Read More

Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More

Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More

The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More

What is Auto Stock Replenishment (ARS) and why you need it
If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout.” And this is exactly where Auto Stock Replenishment becomes highly relevant in inventory management systems. It wouldn’t be wrong to say that stockouts … Read More

HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Recent Posts
- The Real-Time Revolution: How FAIS Connects Your CPG Business Instantly
- Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
- From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
- Distribution Management System Explained: 2025 DMS Guide for RTM Success
- GST Reforms 2025: Why Compliance is Only Half the Story
- What Is Route Optimization Software: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends

Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More

How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More

How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More

How FMCG Brands are Deploying Technology to Streamline their Distribution?
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic sectors in India, contributing significantly to the economy and touching the lives of millions daily. By 2025, India’s FMCG market is projected to reach US$220 billion, driven by … Read More

7 reasons why you need an online Distributor Management System (DMS)
This blog talks about the rapid growth of India’s FMCG sector, the critical role of distribution management, and why a modern Distributor Management System (DMS) is now indispensable. You’ll learn what a DMS is, its key components, and how solutions … Read More

Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More

Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More

The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More

What is Auto Stock Replenishment (ARS) and why you need it
If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout.” And this is exactly where Auto Stock Replenishment becomes highly relevant in inventory management systems. It wouldn’t be wrong to say that stockouts … Read More

HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More