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In-store execution has become the true battleground for CPG brands. While marketing strategies and product
Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
Africa is not just rising – it’s retailing. By 2030, the continent will house over
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When it comes to penetrating the rural markets of India, the van sales model has
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Ever thought of adding an intelligent cognitive layer to your existing distribution system? For a
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For over a decade, Distribution Management Systems (DMS) have powered the engine room of consumer
CPG Leaders Are Rethinking Analytics—And Acting Faster
What if your biggest execution problems weren’t because of poor sales performance, but poor sales
Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
What global brands get wrong about Africa’s FMCG market? For too long, global FMCG players
Cosmetic Distribution Reality Check & How DMS Flips the Game?
The beauty and personal care industry of India is evolving at a speed we’ve never
General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?
Welcome to India’s evolving retail battleground, where General Trade (GT) and Modern Trade (MT) continue