The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry
Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to
In the era of Digital Economy – the need for a Sales Tracker has increased significantly. In fact, whenever we go meet customers or attend
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment.
Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for the
As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices,
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were
Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales
From established industry leaders to young startups, 600+ brands believe in us.
FieldAssist is a SaaS based technology platform transforming route-to-market capabilities of CPG companies across the value-chain.
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