Once upon a time, long before ‘data’ was the new kid on the block, our heroic sales reps wandered from outlet to outlet, armed with nothing but intuition and kaagaz-kalam. They toiled and labored, and did the best they could; … Read More
Author: Shivangi Gohri
Recent Posts
- The ROI of Route Optimization: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- CPG Leaders Are Rethinking Analytics—And Acting Faster
- Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
- From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
- Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
- General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?

Simplify and Scale: FieldAssist Integrates Tally with Distributor Management System
In today’s fast-paced FMCG industry, effective distribution management is crucial for maintaining competitive advantage and operational efficiency. However, many distributors remain hesitant to adopt company-specific Distribution Management Systems (DMS), preferring to stick with their familiar accounting software. At FieldAssist, we … Read More

The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More

Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More

Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More

Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More

How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More

How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More

How FMCG Brands are Deploying Technology to Streamline their Distribution?
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative and better techniques to provide a flawless experience to the … Read More

7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More
Recent Posts
- The ROI of Route Optimization: A Guide for CPG Brands
- Perfect Store Made Easy: With AI, Focus on What Matters
- Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
- How Van Sales in Rural Markets Can Evolve with AI?
- Route Optimization with AI: Best Practices & 2025 Tech Trends
- CPG Leaders Are Rethinking Analytics—And Acting Faster
- Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
- From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
- Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
- General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?

Decoding FMCG’s Route Planning Puzzle: From Intuition to Impact
Once upon a time, long before ‘data’ was the new kid on the block, our heroic sales reps wandered from outlet to outlet, armed with nothing but intuition and kaagaz-kalam. They toiled and labored, and did the best they could; … Read More

Simplify and Scale: FieldAssist Integrates Tally with Distributor Management System
In today’s fast-paced FMCG industry, effective distribution management is crucial for maintaining competitive advantage and operational efficiency. However, many distributors remain hesitant to adopt company-specific Distribution Management Systems (DMS), preferring to stick with their familiar accounting software. At FieldAssist, we … Read More

The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More

Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More

Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More

Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More

How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More

How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More

How FMCG Brands are Deploying Technology to Streamline their Distribution?
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative and better techniques to provide a flawless experience to the … Read More

7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More