In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More
Blogs
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More
Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More
How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More
How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More
How FMCG Brands are Deploying Technology to Streamline their Distribution?
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative and better techniques to provide a flawless experience to the … Read More
7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More
Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More
What is Auto Stock Replenishment (ARS) and why you need it
Stockouts: The bane of supply chain management If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout”. Stockouts are often considered the biggest nuisance in the Supply Chain industry. A stockout situation occurs … Read More
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a … Read More
The Role of API Integration in Making the Most of your Data
The term “API integration” doesn’t look like a big thing to deal with initially but can you imagine a poorly integrated system can cost CPG companies millions in lost opportunities, inefficiencies, and operational bottlenecks? Today’s FMCG businesses operate on a … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More
Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More
How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More
How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More
How FMCG Brands are Deploying Technology to Streamline their Distribution?
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative and better techniques to provide a flawless experience to the … Read More
7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More
Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More
What is Auto Stock Replenishment (ARS) and why you need it
Stockouts: The bane of supply chain management If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout”. Stockouts are often considered the biggest nuisance in the Supply Chain industry. A stockout situation occurs … Read More
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a … Read More
The Role of API Integration in Making the Most of your Data
The term “API integration” doesn’t look like a big thing to deal with initially but can you imagine a poorly integrated system can cost CPG companies millions in lost opportunities, inefficiencies, and operational bottlenecks? Today’s FMCG businesses operate on a … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More