Do you know why some businesses always meet their sales targets while others struggle to keep up in the market? The secret lies in planning. Sales volume planning is like preparing for a cricket match. You need to have the … Read More
Blogs
Why Rethinking Technology is the Key to RTM Success in SEA
Introduction The FMCG industry in Southeast Asia is at the cusp of a digital revolution. While technology has become a critical enabler of building an agile RTM strategies, its potential often remains untapped due to fragmented systems, complex interfaces, and … Read More
The Current State of Tech Adoption in SEA’s CPG Industry
Introduction Southeast Asia’s FMCG sector is undergoing rapid digital transformation. With its diverse markets and expansive distribution networks, the region presents unique challenges for brands striving to execute effective Route-to-Market (RTM) strategies. While CPG industry technology adoption in SEA is … Read More
Territory Optimization with FieldAssist: Traveling less, selling more
Ask any sales person what part of their daily activities take the most time, and 100% of them will give the same answer: travelling. This is particularly true for large markets like India. Scale the problem to India’s large surface … Read More
Everything We Released in 2024
A Year of Game Changing Innovations 2024 has been a transformative year for FieldAssist, defined by growth, innovation, and a relentless focus. From groundbreaking new features to design upgrades, we worked tirelessly to bring you tools that help brands scale … Read More
Cue Cards: Empowering Sales Reps with Smart, Real-Time Insights
In the competitive world of FMCG and CPG sales, every interaction counts. Field reps are the front line of sales, responsible for closing deals and maintaining relationships with retailers. Sales reps have a limited window to make an impression, understand … Read More
Territory Optimization: Needs, Benefits, and Strategies
Scale is often considered a good problem to have. Larger markets generate more profits. The benefits of conquering a large market can far outweigh the costs. Yet, for truly large countries like India, which today has the single largest population … Read More
How Barcode Scanning in Distributor Management Systems Benefits Apparel and Footwear Companies
For apparel companies, managing inventory and distribution efficiently is key to maintaining smooth operations and meeting consumer demand. When these companies implement FieldAssist’s Distributor Management System (DMS) with barcode scanning, they unlock several operational advantages that can directly impact their … Read More
The Future of CPG – straight from the Titans of Industry
Key takeaways from a recent event of Industry leaders organized by FieldAssist The changing face of FMCG FMCG as we know is going through a flux of change. Things are moving a little too fast for the Fast-Moving Consumer Goods … Read More
7 Features To Look For In A SFA App or SFA Software
In today’s fast-paced business environment, sales teams face increasing pressure to meet targets while managing multiple administrative tasks. Sales Force Automation (SFA) is transforming the way businesses approach sales by streamlining processes, reducing manual work, and empowering sales representatives to … Read More
Streamlined Distributor Claims and Settlement With FieldAssist DMS
The Importance of Claims Management Few aspects of supply chain management are as important as the distributor claim settlement and processing. This one activity alone, if efficiently digitized and automated, is enough to make a technology investment like DMS worth … Read More
How FieldAssist can Assist you in Achieving the “Perfect Store”
The perfect “Perfect Store” Achieving the Perfect Store can seem like a herculean task. There are endless variables to account for, and making them all fall into the right place at the right time can be a challenge. All this … Read More
FieldAssist Smart Basket: Find the Right Products for the Right Outlets with FieldAssist Intelligence Suite
Problems brands face in leveraging technology Most CPG brands today are not exactly deficient in manpower. Nor are they lacking in the latest technology. What’s missing in today’s FMCG firms is the correct application of technology to guide their manpower. … Read More
What should a growing FMCG company look for in Sales Software or Sales Application?
Ajeet Godara, a first-generation entrepreneur, the son of a kinoo farmer decided he wanted to do more than just farming. Along with his brother, Ajeet started Natureland Organics, a food brand that offers honest, organically grown food items to its … Read More
Decoding FMCG’s Route Planning Puzzle: From Intuition to Impact
Once upon a time, long before ‘data’ was the new kid on the block, our heroic sales reps wandered from outlet to outlet, armed with nothing but intuition and kaagaz-kalam. They toiled and labored, and did the best they could; … Read More
Simplify and Scale: FieldAssist Integrates Tally with Distributor Management System
In today’s fast-paced FMCG industry, effective distribution management is crucial for maintaining competitive advantage and operational efficiency. However, many distributors remain hesitant to adopt company-specific Distribution Management Systems (DMS), preferring to stick with their familiar accounting software. At FieldAssist, we … Read More
The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More
How to Achieve Accurate Sales Volume Planning in 2025?
Do you know why some businesses always meet their sales targets while others struggle to keep up in the market? The secret lies in planning. Sales volume planning is like preparing for a cricket match. You need to have the … Read More
Why Rethinking Technology is the Key to RTM Success in SEA
Introduction The FMCG industry in Southeast Asia is at the cusp of a digital revolution. While technology has become a critical enabler of building an agile RTM strategies, its potential often remains untapped due to fragmented systems, complex interfaces, and … Read More
The Current State of Tech Adoption in SEA’s CPG Industry
Introduction Southeast Asia’s FMCG sector is undergoing rapid digital transformation. With its diverse markets and expansive distribution networks, the region presents unique challenges for brands striving to execute effective Route-to-Market (RTM) strategies. While CPG industry technology adoption in SEA is … Read More
Territory Optimization with FieldAssist: Traveling less, selling more
Ask any sales person what part of their daily activities take the most time, and 100% of them will give the same answer: travelling. This is particularly true for large markets like India. Scale the problem to India’s large surface … Read More
Everything We Released in 2024
A Year of Game Changing Innovations 2024 has been a transformative year for FieldAssist, defined by growth, innovation, and a relentless focus. From groundbreaking new features to design upgrades, we worked tirelessly to bring you tools that help brands scale … Read More
Cue Cards: Empowering Sales Reps with Smart, Real-Time Insights
In the competitive world of FMCG and CPG sales, every interaction counts. Field reps are the front line of sales, responsible for closing deals and maintaining relationships with retailers. Sales reps have a limited window to make an impression, understand … Read More
Territory Optimization: Needs, Benefits, and Strategies
Scale is often considered a good problem to have. Larger markets generate more profits. The benefits of conquering a large market can far outweigh the costs. Yet, for truly large countries like India, which today has the single largest population … Read More
How Barcode Scanning in Distributor Management Systems Benefits Apparel and Footwear Companies
For apparel companies, managing inventory and distribution efficiently is key to maintaining smooth operations and meeting consumer demand. When these companies implement FieldAssist’s Distributor Management System (DMS) with barcode scanning, they unlock several operational advantages that can directly impact their … Read More
The Future of CPG – straight from the Titans of Industry
Key takeaways from a recent event of Industry leaders organized by FieldAssist The changing face of FMCG FMCG as we know is going through a flux of change. Things are moving a little too fast for the Fast-Moving Consumer Goods … Read More
7 Features To Look For In A SFA App or SFA Software
In today’s fast-paced business environment, sales teams face increasing pressure to meet targets while managing multiple administrative tasks. Sales Force Automation (SFA) is transforming the way businesses approach sales by streamlining processes, reducing manual work, and empowering sales representatives to … Read More
Streamlined Distributor Claims and Settlement With FieldAssist DMS
The Importance of Claims Management Few aspects of supply chain management are as important as the distributor claim settlement and processing. This one activity alone, if efficiently digitized and automated, is enough to make a technology investment like DMS worth … Read More
How FieldAssist can Assist you in Achieving the “Perfect Store”
The perfect “Perfect Store” Achieving the Perfect Store can seem like a herculean task. There are endless variables to account for, and making them all fall into the right place at the right time can be a challenge. All this … Read More
FieldAssist Smart Basket: Find the Right Products for the Right Outlets with FieldAssist Intelligence Suite
Problems brands face in leveraging technology Most CPG brands today are not exactly deficient in manpower. Nor are they lacking in the latest technology. What’s missing in today’s FMCG firms is the correct application of technology to guide their manpower. … Read More
What should a growing FMCG company look for in Sales Software or Sales Application?
Ajeet Godara, a first-generation entrepreneur, the son of a kinoo farmer decided he wanted to do more than just farming. Along with his brother, Ajeet started Natureland Organics, a food brand that offers honest, organically grown food items to its … Read More
Decoding FMCG’s Route Planning Puzzle: From Intuition to Impact
Once upon a time, long before ‘data’ was the new kid on the block, our heroic sales reps wandered from outlet to outlet, armed with nothing but intuition and kaagaz-kalam. They toiled and labored, and did the best they could; … Read More
Simplify and Scale: FieldAssist Integrates Tally with Distributor Management System
In today’s fast-paced FMCG industry, effective distribution management is crucial for maintaining competitive advantage and operational efficiency. However, many distributors remain hesitant to adopt company-specific Distribution Management Systems (DMS), preferring to stick with their familiar accounting software. At FieldAssist, we … Read More
The Role of Sales Representatives in Achieving the Perfect Store
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only attracts customers but also ensures a seamless shopping experience, leading to higher sales and customer … Read More
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More