In the fast-paced world of retail, sales success depends on precision, visibility, and speed. Field teams face immense pressure to achieve perfect store execution while managing hundreds of outlets, diverse retailers, and constant competition. Manual processes often slow them down, … Read More
Blogs
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More
How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More
How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More
How FMCG Brands are Deploying Technology to Streamline their Distribution?
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic sectors in India, contributing significantly to the economy and touching the lives of millions daily. By 2025, India’s FMCG market is projected to reach US$220 billion, driven by … Read More
7 reasons why you need an online Distributor Management System (DMS)
This blog talks about the rapid growth of India’s FMCG sector, the critical role of distribution management, and why a modern Distributor Management System (DMS) is now indispensable. You’ll learn what a DMS is, its key components, and how solutions … Read More
Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More
What is Auto Stock Replenishment (ARS) and why you need it
If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout.” And this is exactly where Auto Stock Replenishment becomes highly relevant in inventory management systems. It wouldn’t be wrong to say that stockouts … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
The Consumer Packaged Goods (CPG) sector is undergoing a significant transformation. With shifting consumer preferences, economic pressures, and technological advancements, brands must adapt swiftly to maintain their competitive edge. In this blog, we explore six pivotal challenges that CPG companies … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
After implementing his digital platform, Anil quickly realized that true growth comes from tracking performance at every level of the retail chain. To improve execution, he began measuring key on-ground activities, from how much time sales reps spent in the … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
The Role of Sales Representatives in Achieving the Perfect Store
In the fast-paced world of retail, sales success depends on precision, visibility, and speed. Field teams face immense pressure to achieve perfect store execution while managing hundreds of outlets, diverse retailers, and constant competition. Manual processes often slow them down, … Read More
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth!
Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA) economic innovation? Saudi Arabia, a leading player in the global oil market and home to … Read More
Sales Tracker vs Sales Automation: Which is better for SMB’s in 2025?
In the era of the Digital Economy, the need for a Sales Tracker has increased significantly. Whenever we go to meet customers or attend networking events or conferences, the one question that gets tossed up most of the time is … Read More
Goldiee Group – How this Trailblazer CPG brand from Kanpur is aggressively chasing the Rs 5000 cr dream
Of the top 100 FMCG companies that existed 25 years ago, not even 2% of them exist today. In the Indian FMCG circus, running a company is like juggling watermelons in the air. One wrong move and you’re left with … Read More
How to get business buy-in for your digital transformation project
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use … Read More
How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More
How FMCG Brands are Deploying Technology to Streamline their Distribution?
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic sectors in India, contributing significantly to the economy and touching the lives of millions daily. By 2025, India’s FMCG market is projected to reach US$220 billion, driven by … Read More
7 reasons why you need an online Distributor Management System (DMS)
This blog talks about the rapid growth of India’s FMCG sector, the critical role of distribution management, and why a modern Distributor Management System (DMS) is now indispensable. You’ll learn what a DMS is, its key components, and how solutions … Read More
Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More
What is Auto Stock Replenishment (ARS) and why you need it
If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout.” And this is exactly where Auto Stock Replenishment becomes highly relevant in inventory management systems. It wouldn’t be wrong to say that stockouts … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
The Consumer Packaged Goods (CPG) sector is undergoing a significant transformation. With shifting consumer preferences, economic pressures, and technological advancements, brands must adapt swiftly to maintain their competitive edge. In this blog, we explore six pivotal challenges that CPG companies … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
After implementing his digital platform, Anil quickly realized that true growth comes from tracking performance at every level of the retail chain. To improve execution, he began measuring key on-ground activities, from how much time sales reps spent in the … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More