Hanging togetherThe world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use cases that … Read More
Blogs
How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More
How FMCG Brands are Deploying Technology to Streamline their Distribution?
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic sectors in India, contributing significantly to the economy and touching the lives of millions daily. By 2025, India’s FMCG market is projected to reach US$220 billion, driven by … Read More
7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More
Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More
What is Auto Stock Replenishment (ARS) and why you need it
If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout.” And this is exactly where Auto Stock Replenishment becomes highly relevant in inventory management systems. It wouldn’t be wrong to say that stockouts … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
The Consumer Packaged Goods (CPG) sector is undergoing a significant transformation. With shifting consumer preferences, economic pressures, and technological advancements, brands must adapt swiftly to maintain their competitive edge. In this blog, we explore six pivotal challenges that CPG companies … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
How to get business buy-in for your digital transformation project
Hanging togetherThe world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s held up because the pilot department can’t afford the time right now. Those business use cases that … Read More
How FMCG can be “Fast Moving” in Technology Adoption too
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business goals. Whether at the day-to-day level or the strategic level, few aspects of corporate existence … Read More
How FMCG Brands are Deploying Technology to Streamline their Distribution?
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic sectors in India, contributing significantly to the economy and touching the lives of millions daily. By 2025, India’s FMCG market is projected to reach US$220 billion, driven by … Read More
7 reasons why you need an online Distributor Management System (DMS)
FMCG: Unlocking potential in India’s consumer market Indians are young. The average Indian is barely 29 years old. And they’re getting richer and richer day by day. All this translates to huge spending power. Especially in the FMCG industry, which … Read More
Technology in FMCG: Problem Solver or Business Enabler?
At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More
The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA
At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More
What is Auto Stock Replenishment (ARS) and why you need it
If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout.” And this is exactly where Auto Stock Replenishment becomes highly relevant in inventory management systems. It wouldn’t be wrong to say that stockouts … Read More
HoReCa: Reasons for FMCGs to Focus on This Channel
Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More
Distribution Management System – How it Can Disrupt the FMCG Industry?
The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More
6 FMCG Sales Metrics that Make the Difference | FieldAssist
There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More
How to Choose the Best Sales Force Automation Software in India?
The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
The Consumer Packaged Goods (CPG) sector is undergoing a significant transformation. With shifting consumer preferences, economic pressures, and technological advancements, brands must adapt swiftly to maintain their competitive edge. In this blog, we explore six pivotal challenges that CPG companies … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More