Challenges in CPG IndustryConsidering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a CPG … Read More
Blogs
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving for growth in today’s hyper-competitive landscape. While both are integral links in the sales value chain, the industry has seen a shift in how these … Read More
Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More
Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
Challenges in CPG IndustryConsidering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a CPG … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving for growth in today’s hyper-competitive landscape. While both are integral links in the sales value chain, the industry has seen a shift in how these … Read More
Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More
Why is the Indian FMCG distributor disgruntled today?
Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well. But at the moment, he was listening to the company’s ASM tell him, “Sir, Eurika is … Read More
5 Myths That Hold Back Frontline Sales From Being Awesome
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need… but what about our career?”, grumbled one of my fellow tea-drinkers to … Read More
Why Do Our Comprehensive Reports Make Our Customers Smile?
PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector – Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is processed to uncover actionable insights for better, smarter, and … Read More