Fieldassist

Blogs

Technology in FMCG: Problem Solver or Business Enabler?

At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More

Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?

This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More

The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA

At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More

Navigating the Top 6 Challenges of CPG Inventory Management

What is Auto Stock Replenishment (ARS) and why you need it

Stockouts: The bane of supply chain management If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout”. Stockouts are often considered the biggest nuisance in the Supply Chain industry. A stockout situation occurs … Read More

HoReCa Channel

HoReCa: Reasons for FMCGs to Focus on This Channel

Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More

Distribution Management System

Distribution Management System – How it Can Disrupt the FMCG Industry?

The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More

6 FMCG sales metrics

6 FMCG Sales Metrics that Make the Difference | FieldAssist

There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More

Sales Force Automation

How to Choose the Best Sales Force Automation Software in India?

The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More

Navigating the Top 6 Challenges of CPG Inventory Management

How to Tackle Inventory Management Woes of CPG Distributors

“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More

Challenges in CPG Industry

Prepare or Perish: 6 Future Challenges for the CPG industry

Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a … Read More

Seeking Retail Excellence Track these 8 Retail Metrics to get there fast!

Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!

The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More

Retail Analytics

Retail Analytics: Game-Changer of Traditional & Organized Retail

Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More

When FieldAssist, like Arjuna, focused only on the Eye of The Bird

When FieldAssist, like Arjuna, focused only on the Eye of The Bird

New Products, New Customers, New Positioning:  How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More

Score Big With Deep Market Intelligence

Product Launches? BTL activities? Score Big With Deep Market Intelligence

Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More

The Curious Case of Van Theft, Stock Pilferage And A Missing DSO

The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO

This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More

Why some CPG brands don’t break a sweat in the festive season

Why some CPG brands don’t break a sweat in the festive season

In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting.  Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More

Improve B2B sales & ROI with Automated Work Flo

Inefficient Leads Management Ruining Your B2B Sales Growth?

‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More

Dashboard Blog Banner

How to Move from Intuition to Evidence-Based Decision Making

I have been in many meetings with both emerging companies  as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More

Proud Partner To Great Brands Banner

FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!

When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More

Primary Sales Vs Secondary Sales

Who Wins the Swayamvar? Primary Sales or Secondary Sales?

Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving for growth in today’s hyper-competitive landscape. While both are integral links in the sales value chain, the industry has seen a shift in how these … Read More

Technology in FMCG: Problem Solver or Business Enabler?

At a recent roundtable organized by FieldAssist in Mumbai, in association with Microsoft and moderated by industry experts from Deloitte, industry leaders shared views on best practices for digital transformation. Gone are the days when technology was deployed to merely … Read More

Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?

This was the focus of a recent CXO roundtable organized by FieldAssist in Delhi, and moderated by Bibaswan Dutta, Digital RTM lead at EY Consulting. Technology can work wonders. It can make companies more efficient, agile, nimble, and well-run in … Read More

The Human Role in Tech Transformations, and Growing the Top Line Using DMS and SFA

At a recent roundtable organized by FieldAssist in Bengaluru and moderated by Balaji Venkatraman, Director of Consulting at PwC multiple industry leaders and experts got together to share thoughts on key challenges facing the industry today. Most digital transformation exercises focus … Read More

Navigating the Top 6 Challenges of CPG Inventory Management

What is Auto Stock Replenishment (ARS) and why you need it

Stockouts: The bane of supply chain management If you want to scare a distributor or a stockist, creep up behind them and whisper “stockout”. Stockouts are often considered the biggest nuisance in the Supply Chain industry. A stockout situation occurs … Read More

HoReCa Channel

HoReCa: Reasons for FMCGs to Focus on This Channel

Not just FMCGs but online retail players are also looking beyond conventional trade HoReCa Channel to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the … Read More

Distribution Management System

Distribution Management System – How it Can Disrupt the FMCG Industry?

The Distribution Management System supports in supervising the supply chain by managing promotions, invoicing, stock, distributor claims and many. As it really excites us to read that despite the setback in 2020, India is expected to be on track to emerge … Read More

6 FMCG sales metrics

6 FMCG Sales Metrics that Make the Difference | FieldAssist

There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by covering FMCG Sales Metrics like Coverage/Beat Strike rate, or you can sell … Read More

Sales Force Automation

How to Choose the Best Sales Force Automation Software in India?

The CPG (consumer packaged goods) industry in India is currently at a crucial turning point. Already the 4th largest sector in India, the FMCG industry is optimistic about at least 20% growth in 2023 after an ‘exponential growth’ in 2022. … Read More

Navigating the Top 6 Challenges of CPG Inventory Management

How to Tackle Inventory Management Woes of CPG Distributors

“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More

Challenges in CPG Industry

Prepare or Perish: 6 Future Challenges for the CPG industry

Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a … Read More

Seeking Retail Excellence Track these 8 Retail Metrics to get there fast!

Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!

The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More

Retail Analytics

Retail Analytics: Game-Changer of Traditional & Organized Retail

Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More

When FieldAssist, like Arjuna, focused only on the Eye of The Bird

When FieldAssist, like Arjuna, focused only on the Eye of The Bird

New Products, New Customers, New Positioning:  How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More

Score Big With Deep Market Intelligence

Product Launches? BTL activities? Score Big With Deep Market Intelligence

Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More

The Curious Case of Van Theft, Stock Pilferage And A Missing DSO

The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO

This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More

Why some CPG brands don’t break a sweat in the festive season

Why some CPG brands don’t break a sweat in the festive season

In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting.  Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More

Improve B2B sales & ROI with Automated Work Flo

Inefficient Leads Management Ruining Your B2B Sales Growth?

‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More

Dashboard Blog Banner

How to Move from Intuition to Evidence-Based Decision Making

I have been in many meetings with both emerging companies  as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More

Proud Partner To Great Brands Banner

FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!

When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More

Primary Sales Vs Secondary Sales

Who Wins the Swayamvar? Primary Sales or Secondary Sales?

Understanding the difference between primary sales and secondary sales is crucial for CPG companies striving for growth in today’s hyper-competitive landscape. While both are integral links in the sales value chain, the industry has seen a shift in how these … Read More