Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Blogs
Winning the Retail Game with Perfect Store Strategy
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
How Retail Execution is Building Relationships with Consumers?
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More
FMCG Sales: Right Way to Establish Right Discipline
“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey plan adherence. … Read More
The Great Market Discipline Story
Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market … Read More
Retail Intelligence: Don’t Sit on the data, Act.
In today’s fast-moving FMCG landscape, data is the new currency—but most brands fail to use it effectively. Nearly 80% of field data collected by retail companies goes unused, leading to missed insights and slower decisions. Retail Intelligence changes that. By … Read More
Secondary Sales Process : Large companies vs Small companies
In the competitive FMCG industry, success depends on how efficiently products move from distributors to retailers — the very heart of the secondary sales process. It reflects true market demand, retail execution, and product visibility. “While most companies, both international … Read More
The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?
In recent years, field force automation software has gained significant importance and proven highly effective. These tools have streamlined the sales workflow by transforming how sales teams interact with retail outlets. Despite this, many organizations implementing field force automation software … Read More
How to Motivate Your Field Sales Reps
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force automation software
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s rural FMCG sector
India’s rural landscape is witnessing a digital transformation that’s reshaping how people live, buy, and do business. From mobile banking and e-governance to digital payments and e-commerce, rural consumers are rapidly embracing technology. This shift has opened new avenues for … Read More
Do Distributors Still Resist a Distribution Management System?
India’s FMCG market isn’t just about unicorns and billion-dollar exits. Beneath the headlines lies a vibrant ecosystem of regional and mid-sized consumer brands, makers of snacks, juices, personal care, and home essentials, quietly building multi-crore businesses across the country’s heartland. … Read More
Leverage SFA to Predict Sales
Imagine having complete visibility into your field sales operations, knowing which outlets were visited, what orders were placed, and where to focus next. That’s exactly what Sales Force Automation (SFA) delivers. With a powerful SFA software, FMCG businesses can simplify … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Indian Consumer Landscape in 2019 – Redefining Retail Strategies
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your Business?
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]
Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per the government norms. We all know that this is an unprecedented … Read More
Winning the Retail Game with Perfect Store Strategy
We need a Perfect Store Strategy, As we all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the current scenario, it … Read More
How Retail Execution is Building Relationships with Consumers?
The Retail Execution Tools are being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a value of 950 billion USD in the year 2018, the Indian retail industry is … Read More
Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App
Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getting full visibility. Such as, salesmen on … Read More
FMCG Sales: Right Way to Establish Right Discipline
“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey plan adherence. … Read More
The Great Market Discipline Story
Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market … Read More
Retail Intelligence: Don’t Sit on the data, Act.
In today’s fast-moving FMCG landscape, data is the new currency—but most brands fail to use it effectively. Nearly 80% of field data collected by retail companies goes unused, leading to missed insights and slower decisions. Retail Intelligence changes that. By … Read More
Secondary Sales Process : Large companies vs Small companies
In the competitive FMCG industry, success depends on how efficiently products move from distributors to retailers — the very heart of the secondary sales process. It reflects true market demand, retail execution, and product visibility. “While most companies, both international … Read More
The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?
In recent years, field force automation software has gained significant importance and proven highly effective. These tools have streamlined the sales workflow by transforming how sales teams interact with retail outlets. Despite this, many organizations implementing field force automation software … Read More
How to Motivate Your Field Sales Reps
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force automation software
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s rural FMCG sector
India’s rural landscape is witnessing a digital transformation that’s reshaping how people live, buy, and do business. From mobile banking and e-governance to digital payments and e-commerce, rural consumers are rapidly embracing technology. This shift has opened new avenues for … Read More
Do Distributors Still Resist a Distribution Management System?
India’s FMCG market isn’t just about unicorns and billion-dollar exits. Beneath the headlines lies a vibrant ecosystem of regional and mid-sized consumer brands, makers of snacks, juices, personal care, and home essentials, quietly building multi-crore businesses across the country’s heartland. … Read More
Leverage SFA to Predict Sales
Imagine having complete visibility into your field sales operations, knowing which outlets were visited, what orders were placed, and where to focus next. That’s exactly what Sales Force Automation (SFA) delivers. With a powerful SFA software, FMCG businesses can simplify … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Indian Consumer Landscape in 2019 – Redefining Retail Strategies
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your Business?
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More