Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on secondary sales, optimizing route … Read More
Blogs
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Sales Order App: Must-have Attributes and Features
The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Internal Communication – Lifeline of an organization
Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise to finish … Read More
Business First Approach (DDD), Agile and Scrum in a Product Startup
A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is … Read More
Customer First – Key to organization’s success
There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there … Read More
Importance of a beat plan in FMCG sales and distribution management
An effective territory beat plan is one of the most important aspects of FMCG Sales and Distribution Management since it prevents wastage of time and effort. Clearly defined territories ensure there is no overlap between field executives and that they … Read More
FMCGs focus on “Sell More” capability
The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum is enhancing … Read More
Field Force Automation Software to Optimize Sales Force
With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly transforming as it embraces technology such as field force automation software to improve … Read More
How a 79 years old Ayurvedic Brand Multani is leveraging SFA?
In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldAssist and the … Read More
Effective Retail Merchandising
In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It is … Read More
How Indian FMCG Industry is Expected to Evolve by 2020?
Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months recording higher demand-led growth. The general industry sentiment is positive and optimistic for the medium and longer terms. … Read More
In conversation with Mr. Rajesh Garg (MD, Priniti Foods)
We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD and Mr. Rajesh Kapur, Sales Head as part of our feedback session on Sales Force … Read More
Artificial Intelligence – Paving way in Indian Retail Industry
Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts of AI and ML are widespread than ever before. In fact, AI and ML are … Read More
Leverage SFA to Predict Sales
Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on secondary sales, optimizing route … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Sales Order App: Must-have Attributes and Features
The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Internal Communication – Lifeline of an organization
Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise to finish … Read More
Business First Approach (DDD), Agile and Scrum in a Product Startup
A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is … Read More
Customer First – Key to organization’s success
There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there … Read More
Importance of a beat plan in FMCG sales and distribution management
An effective territory beat plan is one of the most important aspects of FMCG Sales and Distribution Management since it prevents wastage of time and effort. Clearly defined territories ensure there is no overlap between field executives and that they … Read More
FMCGs focus on “Sell More” capability
The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum is enhancing … Read More
Field Force Automation Software to Optimize Sales Force
With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly transforming as it embraces technology such as field force automation software to improve … Read More
How a 79 years old Ayurvedic Brand Multani is leveraging SFA?
In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldAssist and the … Read More
Effective Retail Merchandising
In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It is … Read More
How Indian FMCG Industry is Expected to Evolve by 2020?
Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months recording higher demand-led growth. The general industry sentiment is positive and optimistic for the medium and longer terms. … Read More
In conversation with Mr. Rajesh Garg (MD, Priniti Foods)
We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD and Mr. Rajesh Kapur, Sales Head as part of our feedback session on Sales Force … Read More
Artificial Intelligence – Paving way in Indian Retail Industry
Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts of AI and ML are widespread than ever before. In fact, AI and ML are … Read More