In the competitive FMCG industry, success depends on how efficiently products move from distributors to retailers — the very heart of the secondary sales process. It reflects true market demand, retail execution, and product visibility. “While most companies, both international … Read More
Blogs
The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?
In recent years, field force automation software has gained significant importance and proven highly effective. These tools have streamlined the sales workflow by transforming how sales teams interact with retail outlets. Despite this, many organizations implementing field force automation software … Read More
How to Motivate Your Field Sales Reps
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force automation software
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s rural FMCG sector
India’s rural landscape is witnessing a digital transformation that’s reshaping how people live, buy, and do business. From mobile banking and e-governance to digital payments and e-commerce, rural consumers are rapidly embracing technology. This shift has opened new avenues for … Read More
Do Distributors Still Resist a Distribution Management System?
India’s FMCG market isn’t just about unicorns and billion-dollar exits. Beneath the headlines lies a vibrant ecosystem of regional and mid-sized consumer brands, makers of snacks, juices, personal care, and home essentials, quietly building multi-crore businesses across the country’s heartland. … Read More
Leverage SFA to Predict Sales
Imagine having complete visibility into your field sales operations, knowing which outlets were visited, what orders were placed, and where to focus next. That’s exactly what Sales Force Automation (SFA) delivers. With a powerful SFA software, FMCG businesses can simplify … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Indian Consumer Landscape in 2019 – Redefining Retail Strategies
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your Business?
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Sales Order App: Must-have Attributes and Features
Sales in FMCG and CPG are moving faster than ever. Manual orders and spreadsheets no longer work—brands now need smarter tools like a sales order app or order management app to stay competitive. A modern sales order management app helps … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Secondary Sales Process : Large companies vs Small companies
In the competitive FMCG industry, success depends on how efficiently products move from distributors to retailers — the very heart of the secondary sales process. It reflects true market demand, retail execution, and product visibility. “While most companies, both international … Read More
The top 6 challenges in FMCG sales process: Solved
FMCG Sales Process Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense competition forcing … Read More
How technology is revolutionizing field sales?
In recent years, field force automation software has gained significant importance and proven highly effective. These tools have streamlined the sales workflow by transforming how sales teams interact with retail outlets. Despite this, many organizations implementing field force automation software … Read More
How to Motivate Your Field Sales Reps
As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving their annual sales target in spite of taking all the measures … Read More
Microsoft mentions the FieldAssist Sales force automation software
It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to … Read More
Distributor Management Software in India’s rural FMCG sector
India’s rural landscape is witnessing a digital transformation that’s reshaping how people live, buy, and do business. From mobile banking and e-governance to digital payments and e-commerce, rural consumers are rapidly embracing technology. This shift has opened new avenues for … Read More
Do Distributors Still Resist a Distribution Management System?
India’s FMCG market isn’t just about unicorns and billion-dollar exits. Beneath the headlines lies a vibrant ecosystem of regional and mid-sized consumer brands, makers of snacks, juices, personal care, and home essentials, quietly building multi-crore businesses across the country’s heartland. … Read More
Leverage SFA to Predict Sales
Imagine having complete visibility into your field sales operations, knowing which outlets were visited, what orders were placed, and where to focus next. That’s exactly what Sales Force Automation (SFA) delivers. With a powerful SFA software, FMCG businesses can simplify … Read More
Finding the right SFA partner
It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company because, with the increase in … Read More
Indian Consumer Landscape in 2019 – Redefining Retail Strategies
Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is therefore growing and gradually transitioning in to … Read More
Is Sales Force Automation the Way Forward for Your Business?
I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, … Read More
How we create Delightful Customer Success Stories
The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has been … Read More
A day in the life of a FMCG sales person
When we talk about improving FMCG sales performance, we often focus on dashboards and boardroom strategies. But the real works happens on the ground, where salespeople use tools like a field sales app for FMCG to keep our products always … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Sales Order App: Must-have Attributes and Features
Sales in FMCG and CPG are moving faster than ever. Manual orders and spreadsheets no longer work—brands now need smarter tools like a sales order app or order management app to stay competitive. A modern sales order management app helps … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More