The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
Blogs
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Sales Order App: Must-have Attributes and Features
Sales in FMCG and CPG are moving faster than ever. Manual orders and spreadsheets no longer work—brands now need smarter tools like a sales order app or order management app to stay competitive. A modern sales order management app helps … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Internal Communication – Lifeline of an organization
Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise to finish … Read More
Business First Approach (DDD), Agile and Scrum in a Product Startup
A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is … Read More
Customer First – Key to organization’s success
There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there … Read More
Field Force Automation Software to Optimize Sales Force
In today’s retail world, field force automation software and field force app tools are changing the game. A strong field force automation solution or field force automation system helps sales teams work smarter, not harder, by streamlining operations, boosting merchandising, … Read More
Importance of a beat plan in FMCG sales and distribution management
In the world of FMCG sales and distribution management, efficiency is everything. With thousands of outlets to cover, multiple SKUs to push, and stiff competition in every region, companies cannot afford gaps or overlaps in execution. This is where effective … Read More
FMCGs focus on “Sell More” capability
The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum is enhancing … Read More
How a 79 years old Ayurvedic Brand Multani is leveraging SFA?
In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldAssist and the … Read More
Effective Retail Merchandising
In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It is … Read More
How Indian FMCG Industry is Expected to Evolve by 2020?
Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months recording higher demand-led growth. The general industry sentiment is positive and optimistic for the medium and longer terms. … Read More
In conversation with Mr. Rajesh Garg (MD, Priniti Foods)
We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD and Mr. Rajesh Kapur, Sales Head as part of our feedback session on Sales Force … Read More
Artificial Intelligence – Paving way in Indian Retail Industry
Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts of AI and ML are widespread than ever before. In fact, AI and ML are … Read More
Why Sales Force Automation Application is key to success in retail ?
The retail landscape, especially in FMCG, has evolved rapidly over the past decade. With mobile technology driving agility and visibility, Sales Force Automation (SFA) has become a critical enabler for brands aiming to improve productivity and streamline their field operations. … Read More
5 Essential ways to strengthen Manufacturer-Retailer relationships
Manufacturer Retailer Relationship The power of a trustful Manufacturer Retailer Relationship is important for organizations as much as it is to distributors. In the never ending battle of establishing superior control, retailers seem to be winning it owing to its … Read More
SFA Without the Buyer?
The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market … Read More
The Indian Retail Promise – Creating Value for the Modern Consumer
As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in order to scale and … Read More
Key Business Lessons from the Stok Kangri Expedition
My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office … Read More
Annual Extravaganza 2018
Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual extravaganza (31st Aug – 2ndSept) that made it extra-special for the team at large. … Read More
Boosting Customer Experience through Omni Channel Marketing
An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni channel combination is the difference that sets one apart from the … Read More
Sales Order App: Must-have Attributes and Features
Sales in FMCG and CPG are moving faster than ever. Manual orders and spreadsheets no longer work—brands now need smarter tools like a sales order app or order management app to stay competitive. A modern sales order management app helps … Read More
Automation Done Right!
“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every day, automating business processes has become need … Read More
Internal Communication – Lifeline of an organization
Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise to finish … Read More
Business First Approach (DDD), Agile and Scrum in a Product Startup
A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is … Read More
Customer First – Key to organization’s success
There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there … Read More
Field Force Automation Software to Optimize Sales Force
In today’s retail world, field force automation software and field force app tools are changing the game. A strong field force automation solution or field force automation system helps sales teams work smarter, not harder, by streamlining operations, boosting merchandising, … Read More
Importance of a beat plan in FMCG sales and distribution management
In the world of FMCG sales and distribution management, efficiency is everything. With thousands of outlets to cover, multiple SKUs to push, and stiff competition in every region, companies cannot afford gaps or overlaps in execution. This is where effective … Read More
FMCGs focus on “Sell More” capability
The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum is enhancing … Read More
How a 79 years old Ayurvedic Brand Multani is leveraging SFA?
In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldAssist and the … Read More
Effective Retail Merchandising
In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It is … Read More
How Indian FMCG Industry is Expected to Evolve by 2020?
Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months recording higher demand-led growth. The general industry sentiment is positive and optimistic for the medium and longer terms. … Read More
In conversation with Mr. Rajesh Garg (MD, Priniti Foods)
We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD and Mr. Rajesh Kapur, Sales Head as part of our feedback session on Sales Force … Read More
Artificial Intelligence – Paving way in Indian Retail Industry
Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts of AI and ML are widespread than ever before. In fact, AI and ML are … Read More
Why Sales Force Automation Application is key to success in retail ?
The retail landscape, especially in FMCG, has evolved rapidly over the past decade. With mobile technology driving agility and visibility, Sales Force Automation (SFA) has become a critical enabler for brands aiming to improve productivity and streamline their field operations. … Read More
5 Essential ways to strengthen Manufacturer-Retailer relationships
Manufacturer Retailer Relationship The power of a trustful Manufacturer Retailer Relationship is important for organizations as much as it is to distributors. In the never ending battle of establishing superior control, retailers seem to be winning it owing to its … Read More