The perfect “Perfect Store” Achieving the Perfect Store can seem like a herculean task. There are endless variables to account for, and making them all
Problems brands face in leveraging technology Most CPG brands today are not exactly deficient in manpower. Nor are they lacking in the latest technology. What’s
Once upon a time, long before ‘data’ was the new kid on the block, our heroic sales reps wandered from outlet to outlet, armed with
In India’s dynamic general trade sector, FMCG (Fast-Moving Consumer Goods) brands play a crucial role in shaping the shopping experience. A perfect store not only
Hanging together The world of enterprise Digital Transformation is littered with projects in limbo. That old project that’s stuck in UAT since forever. Another that’s
Thinking fast and slow – with technology adoption Technology has done wonders for the world. It has revolutionized how corporations function and achieve their business
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