“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Category: CXO Corner
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Prepare or Perish: 6 Future Challenges for the CPG industry
Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a … Read More
Making the Most of Your Data: How API Integrations Can Help
Once upon a time… Before automation, how do you think CPG companies ran their sales supply chain? Company salesmen + pen-and-paper orders + distributor relationships + trust. The visibility stopped at the distributors. There was no way to authenticate the … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
It seems we can't find what you're looking for.
How to Tackle Inventory Management Woes of CPG Distributors
“Sir, we’ll have to cancel some of these retailer orders. We don’t have enough ready stock,” said Gaurav, the right-hand man of Dhingra ji. Mr. Dhingra was an important distributor for Yummy Namkeen’s in Gurgaon. And he was not happy … Read More
Prepare or Perish: 6 Future Challenges for the CPG industry
Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to develop comprehensive strategies that are rooted in the needs of the future consumer. For a … Read More
Making the Most of Your Data: How API Integrations Can Help
Once upon a time… Before automation, how do you think CPG companies ran their sales supply chain? Company salesmen + pen-and-paper orders + distributor relationships + trust. The visibility stopped at the distributors. There was no way to authenticate the … Read More
Seeking Retail Excellence? Track These 8 Retail Metrics to Get There Fast!
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the biggest suppliers of oats and wheat bran to food companies in India. 12 months ago, … Read More
Retail Analytics: Game-Changer of Traditional & Organized Retail
Thanks to Retail Analytics, the traditional and online retail space has witnessed a transformation in the last few years that it had not seen in decades. Today, nearly all FMCG companies have a sales force automation system or sales tracking software to gather … Read More
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
New Products, New Customers, New Positioning: How 2022 became spectacular for us. You all must have heard the story about Prince Arjuna and the Eye of the Bird. When Dronacharya takes the princes for target practice, he asks Arjuna, “What … Read More
Product Launches? BTL activities? Score Big With Deep Market Intelligence
Deep Market Intelligence Understanding Deep Market Intelligence: Remember waiting for the right time to ask your father if you could go on that college trip? You couldn’t ask him when he came home tired from work, or when he was … Read More
The Curious Case of Van Theft, Stock Pilferage, And A Missing DSO
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also operating the van, loaded the van full of stock and started with his daily visits … Read More
Why some CPG brands don’t break a sweat in the festive season
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing frenzy pick up the pace with Independence Day sales in early to mid-August, followed by … Read More
Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
It seems we can't find what you're looking for.