‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
Category: FA Culture
It seems we can't find what you're looking for.
How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the same supply chain till they reach the consumer. However, … Read More
Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More
It seems we can't find what you're looking for.
Inefficient Leads Management Ruining Your B2B Sales Growth?
‘Relationship experts’. That’s what we jokingly call our sales team. But technically, we are right. In any company, the salespeople are the ones who nurture relationships with customers whether they are your distributors or institutional customers. The complexity is exponentially … Read More
How to Move from Intuition to Evidence-Based Decision Making
I have been in many meetings with both emerging companies as well as big, established brands where ‘data’ is a constant challenge. For big companies especially, the frustration hits a high pitch. “We have data coming out our noses, but … Read More
FieldAssist Unveils its New Avatar as a Proud Partner to Great Brands!
When you look back to the first day of your career, are you the same person today? Nope! Today, you are the proud owner of your designation. Some of you may be even handling your own teams by now. Possibly … Read More
Who Wins the Swayamvar? Primary Sales or Secondary Sales?
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important because they are part of the same supply chain till they reach the consumer. However, … Read More
Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
The foundation of any beauty brand lies in how consumers experience the products. Other than great packaging and heavy advertising, there are other details that consumers need to make a purchase decision. A fair amount of product knowledge, application of … Read More
Don’t Get Mad, It’s Just A Pad!!
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries at their mothers, but most would have been told to be quiet and not ask … Read More
Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!
Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you? Are your salesmen covering only … Read More
5 Ways Your Distributors can Manage their Inventory Better
Have you ever been inside an FMCG distributorship for Inventory Management System? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid in a … Read More
Is Your Share of Shelf Firing on All Cylinders?
The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a purchase decision. It has become more critical for CPG brands to … Read More
SFA vs CRM : Are They One And Same?
SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is actually relevant when you consider getting … Read More
It seems we can't find what you're looking for.