Navigating the Consumer Goods Market in Saudi Arabia – Opportunities for accelerated growth! Is the world taking note of the Kingdom of Saudi Arabia’s (KSA)
For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their
Challenges in CPG Industry Considering how dynamic the consumer goods industry is today, there are many Challenges in CPG Industry, as CPG brands need to
The importance of tracking retail metrics Anil Khatri is a 2nd generation entrepreneur and runs a INR 400 crore manufacturing firm – one of the
This happened with a customer, who was a leading biscuits brand in the 5-15 rupees price points. One day, a distributor salesman, who was also
In India, celebrating festivals and happy occasions can never be complete without buying new things, feasting and gifting. Every year, one can see the marketing
Primary Sales Vs Secondary Sales For Primary Sales Vs Secondary Sales, Let me start by saying that for all CPG companies, all ‘sales’ are important
How many of you remember ‘that’ conversation with your parent(s) when you hit puberty? The curious kids might have thrown a couple of innocent queries
“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is
For every founder or a CEO of a startup in FMCG Industry or a relatively young CPG company, there will come a point when s/he
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