Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small

If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment

Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed

Africa – The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer

Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country

One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It

From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an

The Union Budget tabled by the Hon’ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its

Well, let’s imagine you are in the business of supplying fresh fruit juices. They’re pretty perishable things, and I don’t know if you’ve ever experienced

There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of