As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are

An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities,

There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product

The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues

With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function

In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows

Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months recording higher demand-led

Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts

Manufacturer Retailer Relationship The power of a trustful Manufacturer Retailer Relationship is important for organizations as much as it is to distributors. In the never

The organized retail sector of India has emerged as a distinct sector in the past couple of decades. In fact, the rural population of India