Every salesperson wants something to help him do his work better, whether it is in covering the outlets, getting orders from the retailer etc. Salesmen

Ajeet Godara, a first-generation entrepreneur,  the son of a kinoo farmer decided he wanted to do more than just farming. Along with his brother, Ajeet

Once upon a time… Before automation, how do you think CPG companies ran their sales supply chain? Company salesmen + pen-and-paper orders + distributor relationships

The foundation of any beauty brand lies in how consumers experience the products.  Other than great packaging and heavy advertising, there are other details that

Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it

SFA Vs CRM A lot of people are confused about SFA Vs CRM, whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the

This is the second blog in our series Why Salesman Surrenders.  One thing always leaves me wondering. Every brand spends substantial amounts of money in

Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If

Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is