Fieldassist
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Win the right micro markets before competitors do.
Identify hidden demand across streets and retail pockets that drive growth.
Most CPG strategies are built at city or state level. But growth today is being decided much deeper, street by street, cluster by cluster.
This episode of Ctrl+RTM explores why micro markets are becoming the real unit of growth, and how brands are rethinking coverage, expansion, and execution beyond traditional GTM views.
Transform your backend into an intelligent growth engine.
Unify distributors, data, and decisions in real time
Identify and solve where RTM execution truly breaks.
Move from manual tracking to live performance insights.
Build a smarter, faster distribution ecosystem.
Hear how top brands are winning with DMS intelligence.
Meet the Speakers
A sales veteran with 20+ years across FMCG & Telecom, Binu has led large-scale market transformations at Vodafone and CavinKare, driving multi-region distribution excellence.
Binu ShekharChief Sales Officer,Nippo Batteries
A 25+ year industry leader driving brand growth across apparel, retail & digital with strong strategy, execution excellence, and team-first leadership.
Vineet AuroraChief Executive Officer,Bonjour Group
Moderator
With 15 years across FMCG and SaaS, Saurabh bridges strategy with execution. At FieldAssist, he helps CPG brands unlock business value through data, technology, and customer-centric execution excellence.
Saurabh SharmaVP – Customer Success, FieldAssist
See what your GTM is missing
