A Global Footwear Brand
Stepped Up Its Sales Game
with FieldAssist
A Global Footwear Brand
Stepped Up Its Sales Game
with FieldAssist
About Client
A global leader in footwear with a longstanding heritage of innovation, the brand has been synonymous with quality, durability, and affordability for over a century. With a vast retail network spanning multiple countries, it has continually adapted to changing consumer expectations and market dynamics. In India, the brand operates through an extensive supply chain, catering to diverse consumer segments across urban and rural markets. However, as retail landscapes evolved, it recognized the need for a digitally driven, data-powered approach to optimize its sales and distribution operations.
Key Challenges Faced
Before partnering with FieldAssist, the brand encountered several operational challenges that hindered efficiency and growth:
How FieldAssist Brought Transformation?
FieldAssist played a pivotal role in accelerating the brand’s RTM digital roadmap, helping them digitize and optimize operations across four core pillars: Experience, Engagement, Extraction, and Reach.
1. Experience – Elevating Operational Efficiency
- Automated admin processes, reducing manual workload.
- Enhanced stock visibility for real-time replenishment.
- Faster order capture and claim settlement through integrated digital systems.
2. Engagement – Driving Sales Team Productivity
- Implemented gamification, smart incentives, and leaderboards.
- Integrated e-learning modules for continuous skill enhancement.
- Introduced personalized nudges and performance tracking for sales reps.
3. Extraction – Harnessing Data-Driven Decision Making
- AI-powered order recommendations based on store profiles and sales trends.
- Smart promotions and trade fund utilization strategies to maximize ROI.
- Automated inventory updates to prevent stockouts and optimize stock levels.
4. Reach – Expanding Market Presence with Smart Route Planning
- Implemented Static & Dynamic Route Optimization, ensuring better coverage.
- Used Granular Market Mapping & Activation to optimize market penetration.
- Improved accuracy in segment targeting using geofencing and digital documentation.
The Impact Driving Business Transformation
The collaboration marked a turning point in the brand’s transformation journey with FieldAssist:
Customers Speak
With FieldAssist, we undergo a total transformation in how we manage our sales and distribution. Their intuitive SFA and DMS solutions have not only streamlined our operations but also empowered our sales teams with real-time insights. With automation, predictive analytics, and better engagement tools, we have significantly improved efficiency and market reach.
— Senior Executive