Everest story

The Hurdle

Among several business challenges faced by Everest, integrating an extensive range of secondary schemes in a digital format was the biggest of all. They were earlier engaged with another SFA player, but with the current SFA Platform business issues remain unresolved owing to the complexity of Everest’s size and structure. With a large sales team size of 1500+, Everest was also battling with serious visibility issues of their vast outlet coverage and SKU penetration across outlets. The concern for the Sales Head compounded with the fact that their field force was still following manual DSRs for the huge number of outlets that they covered.