Studies by McKinsey and Gartner show that AI-powered inventory management software can reduce inventory costs by 10–30%, cut stockouts and overstocking by 10–20%, and improve service levels and sales by up to 15%. These numbers clearly prove that when businesses … Read More
Blogs
African Distribution Dilemma: Why Modern Brands Need Distributor Management Software?
There’s no denying the fact that Africa’s FMCG market has grown substantially from $428 billion in 2021, with a growth rate of over 68%. This clearly indicates that Africa is emerging as one of the fastest-growing consumer markets in the … Read More
The Real-Time Revolution: How FAIS Connects Your CPG Business Instantly
The Morning That Changed Everything It’s 9:47 AM on a Tuesday. John, a regional distributor in Kano, just closed a massive order with a retail chain. He enters the details into his DMS system and hits submit. In that exact … Read More
Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
Every rep gets the same 8 to 9 hours, but the brands winning today are the ones giving those hours back to selling. That’s the frustration most CPG and FMCG businesses quietly live with i.e., reps spending more time updating … Read More
From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
The African FMCG market is racing ahead, expected to reach nearly $95.2 billion by 2033. You already know the demand is exploding, but here is the real question: what is stopping you from fully tapping this market? McKinsey highlights that … Read More
Distribution Management System Explained: 2025 DMS Guide for RTM Success
Do you know that the Global Distribution Management System (DMS) market size is projected to reach USD 12.46 billion by 2033 with a CAGR of 7.4% from 2026 to 2033? No wonder DMS adoption is widely driven by real-time tracking, … Read More
GST Reforms 2025: Why Compliance is Only Half the Story
The Government of India’s latest GST reform, effective 23rd September 2025, mandates that savings from revised tax slabs must directly benefit end consumers. For CPG and FMCG brands, this means recalibrating pricing strategies—whether by reducing MRPs, offering additional grammage, or … Read More
What Is Route Optimization Software: A Guide for CPG Brands
Route Optimization Software, also known as Route Planning Software, is an automated system that enables salespeople to select the most efficient route to navigate the market, with the goal of covering the maximum number of retail outlets within a planned … Read More
Perfect Store Made Easy: With AI, Focus on What Matters
In-store execution has become the true battleground for CPG brands. While marketing strategies and product innovation drive interest, it’s the final mile – the shelf, that seals the deal. Yet, for many businesses, the perfect store strategy remains more aspiration … Read More
Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
Africa is not just rising – it’s retailing. By 2030, the continent will house over 1.7 billion people with a consumer spend exceeding $2.5 trillion, according to the Brookings Institution. The FMCG industry is expanding in step, with urban hubs … Read More
How Van Sales in Rural Markets Can Evolve with AI?
When it comes to penetrating the rural markets of India, the van sales model has always been the backbone of supply chain management. But here’s the real question: What’s the future of van sales with AI technology? Can AI change … Read More
Route Optimization with AI: Best Practices & 2025 Tech Trends
In a world where consumer demand fluctuates by the hour, route optimization is no longer just about reaching outlets faster, it’s more about enabling precision at every mile. According to Mordor Intelligence, the global route optimization software market is projected … Read More
CPG Leaders Are Rethinking Analytics—And Acting Faster
What if your biggest execution problems weren’t because of poor sales performance, but poor sales visibility? We know that data is everywhere, but actionable insight remains rare. The disconnect between what happens on the ground and what gets reported to … Read More
Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
Ever thought of adding an intelligent cognitive layer to your existing distribution system? For a decade, FieldAssist’s Distribution Management System has helped businesses scale operations, enforce discipline, and bring structure to their distribution. But in today’s fast-changing market, discipline alone … Read More
From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
For over a decade, Distribution Management Systems (DMS) have powered the engine room of consumer packaged goods (CPG) and FMCG supply chains. They brought structure to chaos. Control to complexity. And gave leaders the visibility they never had before. But visibility isn’t … Read More
Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
What global brands get wrong about Africa’s FMCG market? For too long, global FMCG players have treated Africa as a single story, one that can be decoded using templates from other emerging markets. It’s a costly oversight. The African continent … Read More
General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?
Welcome to India’s evolving retail battleground, where General Trade (GT) and Modern Trade (MT) continue to shape the way fast-moving consumer goods (FMCG) reach shelves and homes through innovative sales and distribution management. Both models hold immense power. While GT … Read More
Cosmetic Distribution Reality Check & How DMS Flips the Game?
The beauty and personal care industry of India is evolving at a speed we’ve never seen before, but are businesses prepared to capitalize on this momentum? As per Statista, amid rising disposable income and a culture of self-care flourishing, India … Read More
The Role of API Integration in Making the Most of your Data
The term “API integration” doesn’t look like a big thing to deal with initially but can you imagine a poorly integrated system can cost CPG companies millions in lost opportunities, inefficiencies, and operational bottlenecks? Today’s FMCG businesses operate on a … Read More
Amplify Sales Performance with Beat-O-Meter: Elevating Sales Force Automation
In today’s highly competitive F&B landscape, driving sales efficiency and optimizing field operations are critical for sustaining business growth. Sales teams are under increasing pressure to maximize territory coverage, improve order volumes, and enhance customer engagement—all while reducing operational costs. … Read More
What is Inventory Management System? Its Benefits, and AI Scope for CPG Brands
Studies by McKinsey and Gartner show that AI-powered inventory management software can reduce inventory costs by 10–30%, cut stockouts and overstocking by 10–20%, and improve service levels and sales by up to 15%. These numbers clearly prove that when businesses … Read More
African Distribution Dilemma: Why Modern Brands Need Distributor Management Software?
There’s no denying the fact that Africa’s FMCG market has grown substantially from $428 billion in 2021, with a growth rate of over 68%. This clearly indicates that Africa is emerging as one of the fastest-growing consumer markets in the … Read More
The Real-Time Revolution: How FAIS Connects Your CPG Business Instantly
The Morning That Changed Everything It’s 9:47 AM on a Tuesday. John, a regional distributor in Kano, just closed a massive order with a retail chain. He enters the details into his DMS system and hits submit. In that exact … Read More
Sales Force Automation (SFA) Guide: Meaning, Benefits, Features & AI Role
Every rep gets the same 8 to 9 hours, but the brands winning today are the ones giving those hours back to selling. That’s the frustration most CPG and FMCG businesses quietly live with i.e., reps spending more time updating … Read More
From Field Chaos to Data Decisions: The Power of Real-Time SFA Insights in African FMCG
The African FMCG market is racing ahead, expected to reach nearly $95.2 billion by 2033. You already know the demand is exploding, but here is the real question: what is stopping you from fully tapping this market? McKinsey highlights that … Read More
Distribution Management System Explained: 2025 DMS Guide for RTM Success
Do you know that the Global Distribution Management System (DMS) market size is projected to reach USD 12.46 billion by 2033 with a CAGR of 7.4% from 2026 to 2033? No wonder DMS adoption is widely driven by real-time tracking, … Read More
GST Reforms 2025: Why Compliance is Only Half the Story
The Government of India’s latest GST reform, effective 23rd September 2025, mandates that savings from revised tax slabs must directly benefit end consumers. For CPG and FMCG brands, this means recalibrating pricing strategies—whether by reducing MRPs, offering additional grammage, or … Read More
What Is Route Optimization Software: A Guide for CPG Brands
Route Optimization Software, also known as Route Planning Software, is an automated system that enables salespeople to select the most efficient route to navigate the market, with the goal of covering the maximum number of retail outlets within a planned … Read More
Perfect Store Made Easy: With AI, Focus on What Matters
In-store execution has become the true battleground for CPG brands. While marketing strategies and product innovation drive interest, it’s the final mile – the shelf, that seals the deal. Yet, for many businesses, the perfect store strategy remains more aspiration … Read More
Hidden Challenges in Africa’s FMCG Market, and How RTM Tech is Solving Them
Africa is not just rising – it’s retailing. By 2030, the continent will house over 1.7 billion people with a consumer spend exceeding $2.5 trillion, according to the Brookings Institution. The FMCG industry is expanding in step, with urban hubs … Read More
How Van Sales in Rural Markets Can Evolve with AI?
When it comes to penetrating the rural markets of India, the van sales model has always been the backbone of supply chain management. But here’s the real question: What’s the future of van sales with AI technology? Can AI change … Read More
Route Optimization with AI: Best Practices & 2025 Tech Trends
In a world where consumer demand fluctuates by the hour, route optimization is no longer just about reaching outlets faster, it’s more about enabling precision at every mile. According to Mordor Intelligence, the global route optimization software market is projected … Read More
CPG Leaders Are Rethinking Analytics—And Acting Faster
What if your biggest execution problems weren’t because of poor sales performance, but poor sales visibility? We know that data is everywhere, but actionable insight remains rare. The disconnect between what happens on the ground and what gets reported to … Read More
Distribution Is Becoming Agentic. Is Your DMS Future-Ready?
Ever thought of adding an intelligent cognitive layer to your existing distribution system? For a decade, FieldAssist’s Distribution Management System has helped businesses scale operations, enforce discipline, and bring structure to their distribution. But in today’s fast-changing market, discipline alone … Read More
From Chaos to Clarity: Why CPG Distribution Needs AI Agentic DMS Now
For over a decade, Distribution Management Systems (DMS) have powered the engine room of consumer packaged goods (CPG) and FMCG supply chains. They brought structure to chaos. Control to complexity. And gave leaders the visibility they never had before. But visibility isn’t … Read More
Retail, Rethought: The Emerging Structure of Africa’s FMCG Market
What global brands get wrong about Africa’s FMCG market? For too long, global FMCG players have treated Africa as a single story, one that can be decoded using templates from other emerging markets. It’s a costly oversight. The African continent … Read More
General Trade vs Modern Trade: Which Retail Strategy Wins in 2025?
Welcome to India’s evolving retail battleground, where General Trade (GT) and Modern Trade (MT) continue to shape the way fast-moving consumer goods (FMCG) reach shelves and homes through innovative sales and distribution management. Both models hold immense power. While GT … Read More
Cosmetic Distribution Reality Check & How DMS Flips the Game?
The beauty and personal care industry of India is evolving at a speed we’ve never seen before, but are businesses prepared to capitalize on this momentum? As per Statista, amid rising disposable income and a culture of self-care flourishing, India … Read More
The Role of API Integration in Making the Most of your Data
The term “API integration” doesn’t look like a big thing to deal with initially but can you imagine a poorly integrated system can cost CPG companies millions in lost opportunities, inefficiencies, and operational bottlenecks? Today’s FMCG businesses operate on a … Read More
Amplify Sales Performance with Beat-O-Meter: Elevating Sales Force Automation
In today’s highly competitive F&B landscape, driving sales efficiency and optimizing field operations are critical for sustaining business growth. Sales teams are under increasing pressure to maximize territory coverage, improve order volumes, and enhance customer engagement—all while reducing operational costs. … Read More