Best AI Sales Force Automation (SFA App) for CPG Growth
Missed visits. Poor visibility. Inconsistent data. Field sales shouldn’t feel like firefighting. FieldAssist’s SFA App empowers your reps to do more—with smart routing, real-time insights, and effortless reporting. No clutter. No confusion. Just sharper execution, on the go.
Trusted by 650+ leading CPG brands worldwide
Why You Need Intelligent Field Force Automation
Tracking is passive. FA SFA is proactive. It closes execution gaps so every rep knows where to go, what to do, and how to win—faster.
Maximize Retail Coverage, Not Just Count Visits
Know where your reps go and what impact they create. Drive smarter coverage with every field interaction.
- Geo-tagged check-ins with real-time beat adherence
- Dormant outlet detection with smart revival nudges
- Optimized routes that boost Lines Per Call (LPC) and deepen retailer engagement
Equip Reps with Actionable Intelligence
Go beyond tracking. Empower reps with the data they need to sell smarter, faster, and bigger.
- Instant access to past orders, active schemes, and outlet history
- AI-powered product suggestions to increase call productivity
- Contextual nudges based on zone-level promotions to boost order value
Digitize Every Field Expense Accurately
Say goodbye to manual claims and messy reports. Automate reimbursements and performance tracking—accurately and effortlessly.
- Smart TA/DA based on trip type and geo-location
- Live DSR dashboards with real-time productivity insights
- Auto-generated summaries by SKU, outlet, and rep performance
Run Personalized Schemes at Scale
Launch targeted promotions without the chaos. Handle CPG complexity with ease, right from the field.
- Instant scheme activation with in-app compliance tracking
- Custom rules by outlet type, zone, category, or product line
- Smart reminders & gamified nudges to drive rep performance
Ensure Consistency in Primary & Secondary Sales
Bridge the gap between distributor orders and in-store execution. Get complete visibility, prevent stock imbalances, and stay in control.
- Unified order booking for both primary and secondary sales
- Distributor-level demand planning with dispatch validation
- Real-time inventory tracking to prevent stockouts and overstocking
Capabilities of FieldAssist’s Sales Force Automation Software
Why FieldAssist?
Trusted by
Leaders, Innovators, Doers
“With FieldAssist we have been able to track our outlet visits seamlessly, and effectively trace our distribution spread by SKUs across channels.”
Ashwani Kumar IT Head, Bisleri
